Everyone in the short-term rental industry knows that February is a bit of a slump month. Christmas and New Year bookings have finished and people are trying to save money after their expensive festive season. But there is some serious news coming out of Sarasota, Florida this month!
Not only has Sarasota overtaken Miami-Dade in the battle of the average Florida Airbnb occupancy rates, but it has overtaken every other Airbnb short-term rental location in the United States!
You read it right – Sarasota, Florida is the county with the highest occupancy rate out of every county in the United States! What an achievement! The area’s occupancy rate for mid-February to mid-March is a whopping 84%. That is a full 24% higher than that of Miami-Dade and 39% higher than Los Angeles.
Interestingly, most hosts in Sarasota (38%) have a minimum night stay requirement of between 7 and 29 days. Compare that with the 2-night minimum stay in Maricopa and the 1-night stay in Miami-Dade! This shows that Sarasota hosts are clearly making the most of the longer-term rental trend! This trend featured on our list of forecasted Airbnb trends for 2021.
The average daily rate in Sarasota is not doing too badly either with $180 per night. Again Sarasota beats Miami-Dade with $152, Los Angeles with $120, and Maricopa with $175. Just for information purposes, the highest average daily rate in the United States was Pitkin, Colorado with $651.
Do You Want More Market Insights From Sarasota and More ?
At the end of 2020, we debuted our Markets feature which allowed non-DPGO users to access select data-driven insights about any market covered by DPGO. We’re happy to report that it has been a huge success! We’ve helped thousands of people access data-driven insights from their local markets.
However, there are a few insights that we reserve solely for our users and honestly, we think it’s high time that you join us! Not only do we share all of our insights with our users, but we also offer a range of pricing strategies that fit seamlessly into your STR business goals. We also offer you the option to design your pricing strategy completely on your own, from Base Price all the way up to discounts and when to offer them. We’re offering all of our users the opportunity to try DPGO for 30-days for absolutely nothing! Click here to start a free 30-day trial of DPGO!
Check out a few more of our latest DPGO blog posts! Did you know that Airbnb recently revealed that new hosts who accepted their first booking after the outbreak of the COVID-19 pandemic have since collectively made $1 Billion? Read more here! Looking to improve your Airbnb success? Read through our 6 Steps to Airbnb Success.
In a report published by Airbnb on February 17, 2021, the short-term rental platform claimed that hosts that have registered on Airbnb since the start of the pandemic have earned $1 billion in total. This earning total applies to new Airbnb hosts with one property listing.
Aside from being a momentous achievement, it also highlights that the STR market is surviving the global pandemic. In fact, during the festive period of 2020, Bloomberg reported something shocking. The US apparently was on track to reach 1 billion unsold hotel rooms. We did a report on the top 10 STR markets during that same period. You can read it here.
Once travel bans were lifted, people started searching for safe spaces. They wanted to escape their normal lives and still feel bio-safe. Airbnb rentals became the locations of choice. The numbers don’t lie. Single-property hosts who accepted their first bookings after the outbreak of the pandemic have earned a total of more than $1 billion. In less than a year, new hosts alone have drummed up $1 billion worth of business. That is momentous news for all STR stakeholders.
Airbnb Report Insights
When the pandemic first appeared on the radar, many were afraid that the STR market would be left in ruin. In a message from Airbnb CEO Brian Chesky on May 5, 2020, he confirmed that Airbnb was reducing the size of its workforce by 25%. This news sent shockwaves across the market.
But, one year later, there is light at the end of the tunnel. There’s no disputing that travel will look very different when the smoke from the pandemic clears. The new task for Airbnb hosts is figuring out how to run a successful Airbnb business in an economically uncertain landscape.
In their report published on February 17, 2021, Airbnb went on to list where these new hosts were located, and their total collective earnings:
Catskills and the Hudson Valley, New York, US
Los Angeles, US
Smoky Mountains, Tennessee, US
Atlanta, Georgia, US
South Florida Gulf Coast, Flordia, US
Poconos, Pennsylvania, US
Cornwall, United Kingdom
Airbnb also released their global data on what the average host earned in the five countries with the highest number of new, post-pandemic outbreak hosts. This average earning is based on global booking trends for those areas.
Average Earning per Month
Have You Tried Dynamic Pricing?
DPGO offers comprehensive data-driven market insights, which help you optimize your Airbnb earnings. Our pricing recommendations create the most attractive price, without surrendering your earning margins.
We’re offering you the chance to try DPGO for free for 30-days so you can see the difference for yourself! Register here and get started on the most profitable year of your Airbnb hosting career!
While you’re here, you might as well check out a few more of our latest posts! Ever wondered how dynamic pricing would cope with a host-only fee structure? Find out here! If you’re a property manager, learn more here about how DPGO is the pricing tool for you! Knowing how to price during peak season is critical to success and we created a guide for you!
Ever wondered where the best vacation rental locations in North America are?
According to Bloomberg, the 2020 festive period saw 1 billion hotel rooms unsold in the United States alone. And that figure is, quite frankly, staggering. So, while the end of last year wasn’t great for the hotel industry, the short-term vacation rental market fared pretty well over the festive period. Want to learn more about the top vacation rental locations?
As experts in local market data, we have access to a range of data sets and values. What better way to show our expertise as market leaders than by compiling a report on the best locations for Airbnb hosts and Superhosts? Using both the average occupancy rate and average daily rates, we created a top 10 list for each data value of North American counties and cities.
Our insights can, and will, help improve your business success and raise your occupancy rates. By analyzing your local market, including the pricing strategies of your closest competitors, we can improve your pricing approach and ensure that you earn as much from your Airbnb property as possible.
Top 10 Vacation Rental Locations According to Average Occupancy Rate
One: Maricopa, Arizona, US
Maricopa County in Arizona carries an impressively high occupancy, due in part to its size and popularity, so it’s no surprise to see it in the number one spot! The metropolitan cities of Phoenix and Mesa fall under Maricopa County, but even so, such high occupancy rates are always impressive. Maricopa’s average occupancy rate was 94.04%
Two: Miami-Dade, Florida, US
Next up is Miami-Dade, a giant of US counties as it is home to Miami central and Miami Beach – two hugely popular STR locations. The average occupancy rate in Miami-Dade was 93.46%.
Three: Maui, Hawaii, US
Well, there’s no surprise here – the holiday island of Hawaii is a logical feature on any top 10 Airbnb destinations. The average occupancy rate was 93.38% with an average daily rate of $199.41.
Four: King County, Washington, US
Playing host to the behemoth city of Seattle, King County comes in with an average occupancy rate of 87.61%.
Five:Whistler, British Columbia, Canada
Our first Canadian entry is an icon. The white ski slopes of Whistler are a huge hit in wintertime, and it’s no surprise! The average occupancy rate was 87.13%.
Six: Harris, Texas, US
Next up is Harris County, US. As home to Houston, Pasadena, and Baytown, Harris plays host to thousands of Airbnb listings. The average occupancy rate in Harris County, Texas was 79.71%.
Seven: Fulton County, Georgia, US
Atlanta is a very popular city for Airbnb rentals, in fact, it’s the 7th most popular! The average occupancy rate in Fulton County, Georgia was 79.60%.
Eight: Los Angeles County, California, US
Los Angeles county comes in surprisingly low down on our top 10 list. The overall occupancy rate in Los Angeles County was 77.99%.
Nine: Toronto, Ontario, Canada
Toronto is arguably one of the most popular cities in Canada, and with that stunning skyline, it’s almost expected. In Toronto, Ontario, the average occupancy rate over the festive period in 2020 was 61.73%.
Ten: Montréal, Québec, Canada
Last but certainly not least is the historic city of Montréal. Made up of formerly independent cities, Montréal is a hugely popular tourist destination as it includes influences from a range of cultures and inspirations from various European cities. In Montréal, the average occupancy rate was 57.08%.
Top 10 Vacation Rental Locations According to Average Daily Rate
One: Whistler, British Columbia, Canada
Whistler is an immensely popular winter holiday destination, and it offers a range of Airbnb listings that fit the majority of budgets. Fundamentally, Whistler is a tourist destination and in peak season, the prices increase noticeably. The area’s average price was $350.82.
Two: Maui, Hawaii, US
Hawaii is a great place to go to avoid the cold North American weather. Many families opt to travel across the Pacific Ocean and relax on the sandy shores of Hawaii. The average daily rate in Maui during our target period was $199.41.
Three: Miami-Dade, Florida, US
Unsurprisingly, Miami is third on our list of the cities with the top 10 highest average occupancy rates. The average daily rate in Miami-Dade was $125.72.
Four: Los Angeles County, California, US
Next up is Los Angeles County in California. Over the months of November & December 2020, the average daily rate for Airbnb properties of all types was $102.05.
Five: Fulton County, Georgia, US
Fulton County, which we now know has the 8th highest occupancy rate in North America, had an average daily rate in November/December 2021 for all Airbnb listings (from Studios right up to 5+ bedroom listings) of $100.09.
Six: Toronto, Ontario, Canada
Our second Canadian entry in the list, Toronto had an average daily rate in our target period of $95.66.
Seven: Maricopa, Arizona, US
Moving down from the top spot on our previous list, Maricopa sits at number 7 in terms of average price with a still impressive figure of $91.84.
Eight: King County, Washington, US
King County in Washington is a popular holiday choice too and visitors should expect to pay an average of $85.61 per night at an Airbnb.
Nine: Montréal, Québec, Canada
The final Canadian entry on our list is Montréal, the biggest city in Canada’s Québec province. Tourists to this city in November and December to expect to pay an average rate of $76.41 per night.
Ten: Harris, Texas, US
Last but not least on our list is Harris County, Texas. You can expect to pay an average daily rate at Airbnb listing and properties in this area of $73.39.
Want even more insights and advice from DPGO? Then head to our newly-debuted Markets page where you can access a whole range of free insights specific to your local market. Just enter the city or town of your choice, and you’ll be taken to an area-specific page who various data values for you to use to better understand your market and competitors!
If you want to try DPGO for yourself, register now at www.dpgo.com for your free 30-day trial. You don’t need to register a credit card when you sign up, and you can cancel your profile at any time. Get started with dynamic pricing now!
Want to check out more posts and advice from DPGO? Then have a look at our 2021 Travel Trend predictions and How to Use Them. Have you ever wondered about what the Airbnb IPO means for hosts? Learn more here!
Airbnb first announced their IPO in July of 2020. In August, the Airbnb IPO was confidentially registered and in November, that information was published in the public realm. Now, two months later and a select number of Airbnb hosts were invited to invest in Airbnb and contribute to the target of $3 billion to bring the company valuation to $30 billion.
What is the Airbnb IPO?
IPO stands for Initial Public Offering and it means that the company in question is opening up for outside investment in the form of shares. This allows companies to benefit from public investment without having to surrender their bulk control.
In Airbnb’s case, the IPO listing came in the middle of a difficult year, financially. They cut 1,900 jobs, which constituted 25% of their total workforce, and cited financial difficulties as the reason for doing so. Clearly, Airbnb needs money, and listing its IPO was the chosen path forward.
What Does The Airbnb IPO Mean for Hosts?
At the moment, nothing. As Airbnb becomes a public company, hosts and users will remain mostly unaffected by the change.
The only change we can talk about at this time is the benefit for those select Airbnb hosts who were able to invest in the company. These benefits also apply to greater market investors and current shareholders who can now trade out if they choose. According to Matt Frankel for MillionAcres, “The main effects of the company’s initial public offering are generally on insiders, early investors, and Airbnb backers who will now be able to sell their shares on a public market if they choose to do so or exercise stock options. And the IPO will certainly affect private investors, who will have the opportunity to buy Airbnb shares for the first time. It will also be a major change for the company itself, giving it access to raising money on the public equity markets.”
According to CNBC, a few of the initial stock-purchasing hosts earned up to $15,000 on 10 December alone. This was a huge boost for potential investors. Needless to say, more and more Airbnb hosts requested share opportunities.
What’s Next for Airbnb as a Company?
Well, that question is slightly more complicated. Listing an IPO usually means that a company has big plans for the future. It also often means they need capital in order to make it happen.
Airbnb as a company hasn’t ever shied away from diversifying its offerings. It started with general hosts, then went on to offer experiences, and then Airbnb Luxe and Airbnb Retreats.
In terms of Airbnb development in 2021, experts agree that we’ll likely see bigger development, more stock purchasing opportunities, and hopefully more growth for every Airbnb host.
What Has Airbnb Said About Their IPO?
The team at Airbnb has been remarkably quiet on the IPO listing. Their initial announcement was published on August 19, 2020, with the company remaining largely quiet since.
We’ll update this page if any official statements get dropped, just to keep you all in the loop!
What Are the Industry Experts Saying About the Airbnb IPO?
Keith Noonan, writing for Nasdaq.com, explained that the Airbnb IPO was one of the most exciting prospects of the year. He made plans to make it his biggest investment of the year. That soon changed when he saw the debut Airbnb valuation and share price.
“By the time Airbnb’s first day of trading rolled around (Dec. 10) reports emerged that the stock would likely open with shares trading in the range of $150 per share. It’s important to understand how the company’s valuation could more than double before shares even became available to the average investor.”
He goes on to say that, “Predictably, Airbnb followed suit. Shares opened at $146 per share – 115% higher than the actual IPO price and 192% higher than the top of its original pricing range. That meant the company opened with a market capitalization of roughly $102 billion.”
At the time Keith Noonan wrote his article, 471 companies went public this year. It was the biggest market debut year since 1999. It’s no surprise when you think about it, as 2020 was a disastrous financial year for many. Large private companies suddenly found themselves in need of public funding.
Your Airbnb Vacation Rental Listing strategy is critical.
We wanted to improve the way you access data from your vacation rental pricing strategy. We racked our brains to design the most efficient and user-friendly interface that we could. And so the Performance Dashboard was born!
Hot on the heels of our Markets launch, our users can now enjoy the brand new Performance Dashboard. Here, you’ll find all of the insights you need to make informed business decisions for your Airbnb listing.
As local market data experts, we know the kinds of insights that offer value to Airbnb hosts. Remember, we were founded by a group of real estate investors and experienced Airbnb hosts! Our insights offer real financial rewards when used correctly, and we’re here to guide you through the entire process!
Optimize Your Airbnb Vacation Rental Listing with DPGO!
Performance Dashboard Features
Our map shows you where your competitor listings are located, in relation to your own. Zoom in or out to learn more about the alternative options that Airbnb users are presented with.
Airbnb Vacation Rental ListingHealth Score
Not only does our Health Score block display your current Health Score, but it also shows all of your previous ones! You can track your Health Score for two months prior, as well as a forecast of two months ahead. You can also see the average Health Score in your local area to ascertain how well you’re doing in comparison to your closest competitors.
The ‘Market Supply’ block shows you how many Airbnb listings are active in your area. These figures are specific to your listing type, and you can even see how many active listings there were per month from the months prior.
Median Market Price
The Median Market Price will help you understand the local norm for properties that are similar to yours. By gaining these vital insights, you can identify for yourself where your property fits into the vacation rental market in your area. Knowing how your listing fits will help you market your listing better, optimize your vacation rental pricing, and perfect your guest experience approach.
Base, Minimum, and Maximum Price
We wanted to make sure that all of your information was easily accessible to you. This is why we designed these pricing blocks to display your three most important pricing figures: base, minimum, and maximum.
These pricing values for the base of your pricing strategy and will help you decide on your Airbnb vacation rental listing price. You input values that you are comfortable with, and our algorithm develops a unique pricing strategy to work within that pricing framework. If, after a few weeks, you are not seeing the desired results, have a look at our recommended values and recalibrate. We want you to get the very most out of your Airbnb listings, and we’re always here to help!
Day of the Week Price Factor
Most experienced Airbnb hosts know that their rates should vary from season to season and day-to-day. Your listing price on a Monday should not be the same as your listing price on a weekend. If it is, you are missing out on valuable income.
Our Day of the Week Pricing Factor displays the predicted price of your listing, broken down into the day of the week. These pricing predictions are made on the market environment as it stands, and these values do change.
Our Nightly Rates graph shows a whole host of data and insights.
This graph shows you a 52-week forecast of your listing’s rates. So you can isolate which price insights you’d like to see by selecting or deselecting the price sections on the right-hand side of the graph. Your choices of pricing insights include dynamic price, current price, and median booked price. As well as minimum price, maximum price, and average market price.
You can choose to view values in the 25th, 50th, and 75th percentile to see the variations in market trends that are active in your locale.
Analyze Your Airbnb Vacation Rental Listing with DPGO!
We packed as much information on how to optimize your Airbnb vacation rental listing price into the Performance Dashboard as we could, and our users are loving the experience so far! Want to join DPGO too and optimize your Airbnb listings with in-depth market data? Visit www.dpgo.com to sign up!
Analyzing Airbnb data is not easy. We are big data experts, and we know firsthand how complicated Airbnb analytics can be. And that’s why we’re here to help!
Our data experts have been hard at work crafting the latest DPGO offering: Markets. Whether you’re a DPGO user or not, you can head over to our homepage for a selection of free insights. These insights are specific to your local market.
The biggest challenge that we hear about from Airbnb hosts is the lack of access to key Airbnb data and using it to increase occupancy rates. A large percentage of our hosts complained of the inability to properly critique Airbnb analytics. To solve this problem, we built DPGO Markets to offer Airbnb data for free!
By targeting main Airbnb rental hubs across the US and Canada, we’ve laid the groundwork for better Airbnb data analysis by hosts, whether they use DPGO or not. Of course, we’ve reserved some of the more complex data structures as user-only insights, but non-users can still access a whole range of critical data for Airbnb analysis.
How Do I Work Markets by DPGO?
Let’s start with the first step: entering your postcode or town name. At the time of writing this post, we cover over 600 markets in the US and Canada. Not a day goes by that Team DPGO is not working to increase that number. To stay updated, follow us on Facebook (@dpgo.software).
Once you’ve entered your town name or postcode, the website will take you to the Markets homepage for that specific county. We’ve also included a link to neighboring county homepages to help you get a better view of the surrounding areas.
On this homepage, you’ll find eight data blocks. The data blocks are all clearly labeled and the figures are displayed in the simplest, most logical way possible.
What Does Markets Show Me?
The Markets area-specific homepages show you eight data blocks. More specifically, these data blocks show you:
Market Supply – the number of active listings in your area.
Average Daily Rate – the average rate from all the listings in your area.
Occupancy Rate – the average occupancy rate in your local market
Bookings – the total number of confirmed bookings in your area over the last 30 days.
Day of the Week Occupancy Rate – the average occupancy rate of your local market, broken down into daily percentages.
Day of the Week Price Factor – the daily rate, broken down by day of the week, in your market from the last 28 days.
Market Trends – this graph shows the 75th, 50th, and 25th percentile of your 52-week predicted average daily rate.
Map – the map block shows you exactly where your competitor properties are located.
How Can I Use the Airbnb Data in Markets?
These free market-insights were designed to give you more information on the trends and booking surges in your local area. By knowing who your competitors are, you can better optimize your property to attract as many bookings as possible.
Knowing exactly where these competitor listings are located also helps optimize your Airbnb earnings. Once you have a better understanding of your target market, you can begin to anticipate their wants and needs and compete directly with those listings closest to you to win those bookings.
The Day of the Week Price Factor helps you identify when the listings in your market are increasing their prices, and when they are decreasing them. You can use this information to match their listing price fluctuations, while also offering a greater discount for your guests.
If your occupancy rate does not match that of your greater local area, you have some work to do. It means your prices are probably too high, or your listing is not advanced with your target guest in mind. Somewhere along the line, you are missing the mark.
The Average Daily Rate figure should match yours relatively closely. Unless, of course, your property is marketed to a totally different type of guest. However, this figure is not useless to you if your listing is unique in the market. Rather look at this as a benchmark by which you need to measure your own pricing index.
What Data Does Markets Not Show Me?
We couldn’t give away all the good stuff for free, so we decided to offer up a selection of the critical Airbnb data that we source. The insights on the free Markets page can and should be used to perfect your Airbnb approach.
As you’ll notice on the Markets homepage for your specific area, there are more data blocks, but access to these insights is reserved for DPGO users only.
Namely, these insights include more in-depth competitor analysis, market revenue, Health Score (and how it relates to the average Health Score of your local market), average minimum price, average maximum price, and average base price. We also include insights into dynamic prices, historical prices, and pricing ranges, as well as market trends and live links to your competitor’s Airbnb listing pages. We also included competitor Health Scores so you can see how your listing measures up to the rest of the local market.
Airbnb data and analysis is our specialty. We put many long hours into developing Markets, and we hope that you can see the value that we can offer your Airbnb listing business.
To learn more about DPGO, you can visit our website at www.dpgo.com, check us out on Facebook (@dpgo.software), or visit our YouTube channel for helpful tutorial and explanation videos. You can also contact us at any time if you need help or you’d like to ask us a few questions. We’d love to hear from you! You either email us at email@example.com or join the Support Chat via our homepage.
We’re all hoping for a better, more travel-focused 2021. The Airbnb trends are in, and it’s looking good for the hospitality industry!
In a post-pandemic global economy, people are dreaming of travel. The wanderlust that we often feel has returned with gusto has returned now most travel restrictions have been lifted. Nothing feels more important than getting away after existing in the same four walls for the majority of 2020.
Experts have weighed in with their predictions on how the world of travel will develop in 2021.
Let’s dive right in and get to the biggest trends forecasted for next year…
Airbnb Trends: Last-Minute Bookings
Our first travel trend is a big one. With the uncertainty around the pandemic this year, travelers in 2021 are expecting greater flexibility from their hosts. If you don’t offer a flexible refund policy, most Airbnb users will leave booking until the last minute to book. In order to protect themselves, users now wait until the last second to book. This, however, does not protect them from having to cancel if they or a member of their party contracts COVID-19.
It might be tempting to change your Airbnb cancellation policy to allow for greater flexibility. There are two sides to this discussion. By selecting the ‘Flexible’ option, you may encourage higher booking rates. This is because guests will be sure that they will get their money back if they need to cancel. This choice could, however, cause you occasional financial harm. If you have selected the ‘Flexible’ option, and your guests cancel with 26 hours’ notice, you have to refund them. It’s highly unlikely that you’ll get another booking in such a short time, meaning you’ve lost out on that income.
Choosing the ‘Strict’ cancellation policy could scare away potential bookings but could also protect you from missing out on income. Arguably, the better option would be to choose the ‘Moderate’ Airbnb cancellation policy option. It requires five-days notice and if you use DPGO, you’ll be able to get another booking.
Travel Trends: Bleisure
For those that don’t know, bleisure is the fusion travel trend that sees individuals traveling for business and leisure. Bleisure has always been an important trend, but it’s taking on even greater importance in 2021. Next year is set to be the year of recovery as the business world paused for a time in 2020. Business people are now putting in the work to get the wheels of business turning once more. People were denied the right to travel for so long that now even a business trip is an adventure. This trend will mostly see inner-city accommodation take off in popularity.
Employees need to strike a better balance between work and play. Bleisure, and other trends like it, are set for a sharp increase in the new year.
Travel Trends: Digital Nomad Travel & Longer Stays
Companies across the world closed their offices this year and opted instead to convert their workforce to a remote one. Travel in 2021 can be categorized by remote workers choosing to continue their jobs in a new location. They then enjoy the area in the evenings and at weekends. Here’s that work-play balance coming in again.
Airbnb hosts with good Wi-Fi signal and desk spaces will benefit, as the call for global connectivity is growing. This is an easy fix if you don’t fall into this category. Upgrade your Wi-Fi package and buy a desk to get a little piece of this trend.
Many working professionals now have the freedom to work from another town, city or country in light of the pandemic. Because of this, Airbnb hosts will enjoy longer bookings of a month or more in duration. In the words of Airbnb CEO Brian Chesky, “working from home is becoming working from any home”.
DPGO allows you to set up long-term discounts and various booking rules to encourage your guests to stay longer.
Travel Trends: Deserting Plane Travel
Experts say that the air onboard planes is cleaner than the air in an office, but people are still hesitant to get on a plane. According to the International Civil Aviation Organization, the chance of contracting the virus while on a flight is “extremely low”.
The majority of planes are equipped with what are known as HEPA filters. HEPA filters, which stands for High Efficiency Particulate Air, are often used in applications that require possible contamination control.
HEPA filters in the US are required to remove 99.97% of particles in the air that are 0.3 μm or more in diameter. This means that they are incredibly thorough. The air in their cabins (and most other airlines) is replaced “about every three minutes,” according to a JetBlue YouTube video. It is replaced with a combination of 50% fresh air which is brought in through the turbines and 50% HEPA-filtered air. Airplane cabins are designed to stimulate airflow downwards.
Travel Trends: Hop Aboard the Train Travel Trend
So, while air travel is safer than most people think, travellers are still opting for a change. Train travel will see a busy year! Travelling internationally in 2020 was mostly impossible. It was filled with hoops to jump through and processes to complete if it was possible at all. This didn’t exactly put people in the holiday mood.
Train travel presents a change from normality and allows tourists to enjoy the lesser-known parts of their own countries. Travelers can cross international borders with ease, in their own cabins, without the long layovers in airports. Train travel makes the journey part of the holiday, and many are opting for luxury train travel.
Generally speaking, experts agree that Airbnb listings in 2021 are going to see mostly domestic travelers, even in historically “touristy” areas frequented by international visitors. Those located in the general vicinity of luxury train travel routes may see an increase in bookings as a result of greater volumes opting to travel by train. This is certainly one of the more unique Airbnb trends for 2021, but at least we’ve got the inside scoop!
Airbnb Trends: Eco & Wellness Retreats
Industry experts agree that wellness tourism is going to explode in 2021. Next year will see meditation, healthy eating, and relaxing in nature emphasized as a critical part of any holiday break. There’s nothing quite like a global pandemic to kick travelers in the backside to get on the health wagon and enjoy a more holistic view of wellness holidays. Airbnb’s located in predominantly undisturbed, isolated locations will see an increase in bookings as people opt to choose “get out of the city” in a very literal fashion.
Hosts that also offer nature-focussed experiences and proximity to outdoor attractions and activities will see an increase in popularity as people turn to more exclusive, secluded holiday destinations. Airbnb users have also responded more favourably to eco-friendly properties, as eco-consciousness continues to grow in importance.
This gives rise to the next major travel trend for 2021…
Airbnb Trends: Alternative Accommodation Options
Travel industry insiders are forecasting that travellers will opt for more alternative types of accommodation next year. Airbnb vacation rental hosts with more unique properties will most probably see an increase in interest in 2021 as travellers thirst for quirky and out-of-the-ordinary experiences.
Treehouses, yurts, domes, glass cabins, igloos and chalets in beautiful locations with Instagram-worthy views were all the rage towards the end of 2020 and that popularity will continue well into 2021.
Privacy has never been a more critical concern for travellers. Staying in crowded resorts, shared hostels and shared homes saw a sharp decrease in popularity when COVID-19 started making headlines. Bookings for these types of accommodations have not yet returned to their pre-pandemic popularity.
Airbnb Trends: Shorter, More Expensive Stays
As 2020 was a complete write-off in terms of travel for most people, the new year is set to see people return to recreational travel. Interestingly, some have predicted that travellers started leaning more towards shorter, more opulent stays towards the end of 2020. We don’t think this will be an industry-wide trend, but it’s good to keep yourself in the know about smaller trends that you can get involved in.
You would think that travellers would opt for longer stays in order to escape their reality for as long as possible, but this doesn’t seem to apply to every type of traveller. Perhaps this generation of travellers is craving more luxurious, more private residences in light of the current global situation. This presents certain Airbnb vacation rental hosts with a unique opportunity to increase their prices while still enjoying consistent bookings. Whole-home hosts have the most to gain with groups choosing to rent an entire property instead of just a room in order to avoid the possibility of COVID infection. This trend ties into the next item on our list of travel trends for 2021…
Airbnb Trends: Travelling in Packs
To make up for lost social time, Airbnb users are starting to see group holidays as a viable option. Again, whole-home Airbnb hosts, hosts with larger properties and more bedrooms will enjoy the bulk of this particular trend. Instead of heading out into the world to socialize with strangers, travelers are bringing their families or friends along with them to enjoy some good-quality social time. To take advantage of this trend, try to include smaller touches in your property like board games, drinks fridges, or more cutlery and crockery, for example. Group bookings are not, however, parties. They cannot be classified in the same category. Group bookings list the actual number of guests and are mostly made up of family or friends looking for a way to socialize over a few days away from home.
Bonus: Airbnb Party Prevention
As of August 2020, Airbnb implemented a maximum guest limit of 16 people which will apply indefinitely, until further notice. Keep this in mind when accepting larger bookings. Airbnb has also strengthened its Neighbourhood Support offering, in order to better improve their party-throwing reaction procedure.
It’s no secret that Airbnb has been plagued by what has since been dubbed the “house party problem.” You need to keep an eye out for questionable bookings in order to protect your property. But, if the local regulations allow it, hosting whole family groups is a great way to get those extra bookings and score yourself a few more awesome reviews!
Keep an Eye Out For:
Length of stay: If someone wants to reserve a full week, it is unlikely that they would risk that money in order to only use the property for one day. Protect yourself by requiring a minimum of two or three nights stay to confirm a booking.
Poor/No Reviews: If the person making a booking has only bad reviews or no reviews at all, it may be justified to treat this query with caution. If they have only bad reviews, you will need to decide if the money is worth the risk or not. The profile could have been created in order to protect the party host’s identity if there are no reviews. However, they could also be a new user and have no nefarious intentions.
Few profile details and no profile image: This is not enough to concern you if it is the only warning sign you see, but a profile with minimal details and no profile picture could be an attempt to avoid being traced or prosecuted.
Disclaimer: One of these factors alone should not be enough to cause concern, but altogether, you might need to consider the possibility of not confirming the booking. Trust your gut and query anything with Airbnb directly if you’re unsure.
Whatever the main trends for 2021 may be, using a dynamic pricing tool like DPGO will help you make the most out of even the quietest of markets. Our AI-driven pricing tool makes use of both yield management and deep learning to give you the most in-depth insights available on the market today. As an Airbnb host, information is the key to continued success and DPGO gives you the information and pricing automation capabilities you need to make sure you win every possible booking with better pricing.
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