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Ever since the introduction of Airbnb Plus in 2018, hosts have been left wondering: which is better out of Airbnb Plus and Airbnb Superhost? General Airbnb hosts can, and still do, make a healthy profit on Airbnb and make up the vast majority of the hosting community. For those hosts that want to elevate their offering further, Airbnb designed two paths for them: Plus and Superhost.

In this post, we’ll dive into the details of both, and their respective pros and cons to try to bring you a little bit closer to deciding which option is better for your Airbnb business success.

Airbnb Plus

What is Airbnb Plus?

Launched in 2018, Airbnb Plus is Airbnb’s way to offer its users an elevated hospitality experience. Plus properties are differentiated from general Airbnb listings because they are seen as being on par with top global hotels, in terms of location, styling, and amenities. 

Airbnb Plus is currently only offered in larger metropolitan cities like London, Los Angeles, and Paris. That number is increasing and soon, Plus will be all over the world offering “all the comforts of home, plus more.”

How Do I Become an Plus Host?

Airbnb Plus is a curated program. Hosts can either be invited to join Plus or they can apply themselves. Prospective hosts need to pay a non-refundable amount of $149 for the application process, which does not guarantee acceptance into the Airbnb Plus program.

There are certain requirements that prospective Airbnb Plus hosts must meet before they can be considered for the program. These include:

  • The host’s average rating needs to be 4.8 or higher.
  • A host needs to have accepted 95% of booking requests for their listing over the past year. 
  • The host cannot have canceled any bookings over the past year (except in extenuating circumstances which may need to be proved. 

If a host meets this requirement, the property is then taken to the next stage where the property features will be assessed. The adjudicating panel usually looks for the following things, although Airbnb does not release their exact criteria:

  • Consistent design aesthetic and style throughout the property.
  • Plus properties must be well-maintained: clean, tidy and everything must be in working order.
  • Plus rentals need to be equipped with a range of amenities like a guest would have in the own home, namely:
    A kitchen stocked with cooking and dining utensils
    A bathroom with toiletry items and towels
    Other electronics: a safe, hairdryer, and microwave
    A Smart TV

Airbnb Plus Benefits

Depending on whether you’re sitting on the guest side of the equation or the host side, the benefits will vary. 

For guests, Plus offers an assurance of a listing’s quality. Guests that book through Airbnb Plus know that their accommodation will all have met the same high standards. Airbnb Plus saves this type of guest time by not requiring them to page through thousands of listings to find one that meets their high expectations. Guests that book through Plus are supported by a premium support team, meaning their queries are attended to faster by Airbnb. As Plus requires an almost perfect guest-acceptance record, guests do not need to wait as long for their booking to be confirmed. 

For hosts, the benefits of Plus are primarily financial. Due to their Airbnb status, these hosts will be able to charge more per night. According to iGMS, Plus hosts earn an average of $250 per night, which is considerably higher than normal hosts (depending on the area, of course). Airbnb Plus hosts’ competitor pool is considerably lower as there are far fewer Plus properties than there are normal Airbnb properties. 

Benefits & Drawbacks of Airbnb Plus

Let’s get into the pros and cons of being a Plus host a little more. There is really only one drawback to Airbnb Plus and it’s that you have to list on Airbnb exclusively. Airbnb wants to make sure that they offer their users the best and so a non-compete agreement is standard practice for situations like this. 

The benefits of Airbnb Plus are extensive. These benefits include:

  • More listing views (According to VR365.com, Airbnb Plus properties get over 7 times more views than normal Airbnb listings).
  • 70% more nights booked (Again, according to VR365.com).
  • A special property listing page design and layout.
  • Access to priority Airbnb Support. 
  • An immersive home tour to help guests visualize your property.

Airbnb Superhost

What is an Airbnb Superhost?

Airbnb Superhost status is similar to Airbnb Plus in that it offers Airbnb users a certain guarantee of quality. Unlike Airbnb Plus, Airbnb Superhost status is open to every host and you don’t need to apply. 

How Do I Become an Airbnb Superhost?

Every host who can attain the following criteria over the last 12 months is eligible for Superhost status:

  • Hosts must have maintained a response rate of 90% or higher.
  • A host must have a cancellation rate of lower than 1%.
  • Hosts must have an overall rating of 4.8 or higher.
  • Hosts must have completed at least 10 trips OR completed 3 reservations that total at least 100 nights.

According to Airbnb – “Quarterly assessments begin on January 1st, April 1st, July 1st, and October 1st, every year. We’ll notify you of your Superhost status at the end of each assessment period—which usually finishes 5 days after the assessment begins. Only primary hosts are eligible to attain Superhost status.”

You can track your progress via the Superhost section of your Airbnb hosting dashboard. 

Benefits & Drawbacks of Superhost Status

The good news is that there aren’t any drawbacks to being a Superhost on Airbnb! And there is no bad news, so that’s encouraging. The benefits of a Superhost are as follows:

  • Higher-income – Superhost properties get more bookings.
  • Higher ranking in Airbnb search results.
  • Superhost status justifies higher prices.
  • Superhosts earn more when they refer friends to join Airbnb as hosts.

So, Which is Better?

Well, purely comparing Plus and Superhost status can be a little complex. One is more attainable than the other. But both are seen as an added value to Airbnb hosts. 

For hosts that can, we advise going to Airbnb Plus if your property is located in applicable areas and your design standards are where they need to be in relation to Airbnb’s expectations. 

Every Airbnb host should be aiming for Superhost status. Why wouldn’t you? Airbnb users are more likely to trust you and book your property if you have that extra level of reassurance.

How Can DPGO Help You?

Whether you’re listing on Plus, you’re a Superhost, or just a general Airbnb host, you can benefit from dynamic pricing. We use in-depth market data to find the optimal price for your listing in that given short-term rental market environment. We then automatically update your prices once per day to keep you competitive. 

To sign up for your free 30-day DPGO trial, visit our website www.dpgo.com/regsiter. If you have any questions or queries, please feel free to contact a member of our Support Team and we will get back to you! You can email support@dpgo.com or join the Help Chat on our website.

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While you’re here, why not check out a few more of our latest blog posts? We recently discovered that Sarasota, Florida had the highest occupancy rate of any US county during February of 2021! If you want a roadmap to success, check out our guide on 6 Ways to Airbnb Success. If you’re a property manager, have a look at why DPGO is the dynamic pricing tool for you!

Managing a successful Airbnb vacation rental listing is stressful. Property listings have countless aspects that you need to optimize to run the most successful listing possible. Apart from Airbnb price optimization, it’s pretty hard to know where to start!

First and foremost, hosts need to develop an Airbnb pricing strategy. Using smart pricing gets you off to a great start and using a dynamic pricing tool does more than just maximizes profits. But this is not the only thing hosts can do to get the very best performance out of their short-term rental.

Team DPGO is made up of experienced Airbnb hosts and real-estate investors, so we know a thing or two about running a profitable short-term vacation rental. In this post, we wanted to share some of our experiences and decided to develop a list of the 6 most important factors that you’ll need to perfect to create and maintain a successful Airbnb property. And we promise, our list features more than just Airbnb price optimization!

1. Know the Pros and Cons of Your Listing

In the wise (and not so accurately quoted) words of George Orwell, “All Airbnb listings are equal, but some are more equal than others.” Well, George, we agree. In part, at least. The best Airbnb owners know their listings like the back of their hands. And this information can and must be used to their advantage.

If, for example, you know that the floorboards in your living room creak or the downstairs shower takes a long time to warm up, mention that in your booking confirmation email. Obviously, don’t give this information pride of place in your listing description. But by declaring these minor issues in your initial communication with your guests, it is less likely that they will use these issues to justify a lower rating. The first goal is to fix these issues, but if it’s not financially feasible to do so, just declare them before the guest checks-in. Communication is key.

One of the members of Team DPGO likes to spend a night in his Airbnb listings at least once per year. He maintains that this is the only way he can detect the smaller issues that may escape his cleaning staff’s notice – a dripping tap, a broken lightbulb, or something similar. It also gives him an opportunity to identify if anything is potentially irksome to guests – confusing light switches, baffling electronic manuals, or missing amenities.

Taking the time to stay in your property listing occasionally is a great way to discover the little issues that may have appeared. After all, if you want guests to stay there, you should want to stay there too, right?

2. Invest in Quality

People can recognize cheap appliances and poor-quality property finishings. You might not think that they’d notice, but they will. There are certain things in your Airbnb that you simply cannot afford to scrimp on. Even if you find the optimal price to attract bookings, these are the things that will stay in your guest’s memory.

Let’s start in the bedroom. Invest in high-quality mattresses and pillows, then look after them with protectors. One of the quickest ways to get a poor review is having an uncomfortable bed in your listing with horrible, scratchy sheets. Would you be happy to give a listing a 5-star review if you got no sleep while staying there? Unlikely. People have varying mattress tastes, so try to get something that’s not too hard and not too soft.

No pricing algorithm can fix cheap, broken appliances. You can pick up some really great coffee-makers from the likes of Amazon and Target for anything from $80 upwards. If you opt for a Keurig or a Nespresso, you can add these brand names to your listing description. This way, all of your potential guests will know that the option of a great cup of coffee awaits them if they choose to book with you. You can order pods for these machines from Amazon for as little as $0.30 each. Get yourself a milk steamer too and some stylish coffee mugs and you’ve got yourself a picture-perfect coffee station!

Cutlery and crockery matter too. Don’t buy plastic plates. There is almost never a need for plastic plates. People don’t pay Airbnb prices for plastic plates, especially since you can get ceramic, dishwasher safe, chip-resistant ones for around $5 each from Target and similar stores.

Plastic also has no place in furniture. Please resist the urge to use plastic outdoor furniture in your Airbnb. Of course, plastic chairs in the kitchen, like the stylish clear ones you see in interior decorating magazines are fine. Metal or wooden furniture is always sturdier. We understand that it may not go with the design direction of the property so try to use discretion.

3. Use Airbnb Price Optimization Tools like a Smart Pricing Tool

DPGO Software
DPGO Software

Using a dynamic pricing tool gives you the best chance at securing a booking while using the highest Airbnb daily rates possible. The vast majority of property managers use dynamic pricing, so it’s safe to say that it optimizes revenue.

Dynamic pricing is more than just price tips and optimizing nightly rates. It’s more of a holistic approach that sees an increase in occupancy rates too. You can use dynamic pricing over the holidays, special events, and peak tourism season to maximize earnings. Seasonality is less of a concern when you price dynamically too.

As a host, you’re in the business of Airbnb rentals and the name of the game is to increase your booking rates and earn more money. Airbnb price optimization is tricky, but using the pricing recommendations from DPGO is a great way to increase your profits. DPGO analyzes the fluctuations in your local rental market environment and updates your prices in real-time. No matter the day of the week, your prices will be kept competitive 24/7, 365.

If you perfect your rental pricing model, then the traction that your listing gets on Airbnb will increase too. Popular and updated listings are continuously found higher up in Airbnb search results. Whether you’re a Superhost or not, being close to the top of the page can make a difference to your Airbnb business.

4. Make Sure to Market Your Listing

Simply listing a property on Airbnb is not enough to spark success. Just like any recipe, you need all of the raw materials. Only once they come together can you create something wonderful. And, we hate to say it, but Airbnb price optimization alone may not even be enough. Don’t get us wrong, it will make a huge difference, but it can only attract based on price. Follow all of the DPGO prompts, and you’ll be well on your way to a successful rental property.

Back to marketing, remember that your listing page on Airbnb is basically an advertisement. Advertising companies make millions in designing the most attractive advert material that they can. It might help to examine the basic factors of any advert: images, text, and call to action.

Starting with images, you need to make sure that your listing has professional photography. Airbnb users judge a listing on their images and it just takes one picture to deter a potential guest. Use natural lighting, avoid pictures of toilets, style your space and find the angles that make your listing look the most enticing.

Next, the text on your listing matters. You want to complete the vision of your listing with the words in your description. This is where you can start to show which guests your listing is geared towards. A popular approach is to craft a story. Invite guests to relax in your living room in front of the fire while enjoying a delicious cup of coffee from your Keurig. See how those brand mentions come in handy?

Lastly, a call to action. Why not end your description with a question? Something like “Are you ready to escape the city and relax in utter serenity, surrounded by nature?”. Remember, you want to entice potential guests to choose your listing.

If you want more pointers, have a look at the separate post we did on writing the perfect listing description.

5. Prioritize Cleanliness & Style Your Listing

There are few guests, if any at all, who don’t care about cleanliness, especially now. In light of the pandemic, not even Airbnb price optimization could save some hosts from closing up shop. Now, there’s light at the end of the tunnel and cleanliness has never been more important.

We cannot stress this enough: make sure your listing is clean. It may not matter for the first bookings but once your reviews start coming in with low ratings for cleanliness, your booking rate will decrease. A poor cleanliness ranking is hard to shake so get ahead of the issue and ensure that your listing is sparkling clean. Your reviews will thank you in the long run, and so will your occupancy rates!

Moving on to styling your listing. In order to create a space that people will want to pay to stay in, you need to focus on styling. Decide on a design direction, and go from there. There are plenty of choices: nostalgic, modern, classic, refined, cosmopolitan, and more. Pick a style and try to keep it consistent throughout your listing. It can be as simple as a color scheme and as complex as a very obvious theme.

Also, it’s a nice added bonus to leave a welcome basket or some basic essentials for your guests. It shows them that you care and have thought about their comfort. You can also leave a note in your welcome packages requesting that they write you a review once they have checked out.

6. Communication is Key

Communicating with your guests is integral to your success as an Airbnb host. It allows you to understand their expectations, and explain the rules of your listing. The open dialogue will also help your guests feel comfortable enough to call you if there is an issue. The worst scenario is having a guest who does not want to alert you to any issues and just requests a refund straight away.

Before check-in, send them a welcome email with your guest guide, electronics manual, local area activity guide, and house rules attached. In COVID times, electronic copies are better than printed ones. Also, include any logistical info like Wi-Fi password or property access code. Be sure to include your contact number or a number to call in case of an emergency if you are not located nearby.

Once the guest checks out, and they are no doubt happy at the value for money that your Airbnb price optimization created, ask them for a review. If you are hesitant to do so, review them as a guest and this might prompt them to write a review for you as well.

Airbnb ranks active listings and hosts with better reply stats further up in their search results. Make sure you reply to every message in a timely fashion, even if your reply is simply to inform them that those dates are booked. Although you should be keeping an up-to-date calendar anyway, that’s a point for a different post.

DPGO: The Airbnb Price Optimization Tool for You

Optimizing an Airbnb listing takes serious work. Luckily for your users, we ensure their booking rates and revenue are in tip-top shape. DPGO is more than just an Airbnb pricing tool. We allow our users to input a range of data from automatic long-term discounts, seasonal fluctuations, last-minute reductions, and market-driven price hikes.

Dynamic pricing is not based on simply having lower prices. In fact, competitive pricing does not always mean lower. It simply means more attractive to potential guests. We analyze your listings amenities, features, location, booking rates, reviews, and more to compare them with that of your closest competitors. We then use that information to craft a pricing strategy, especially for your property, not forgetting to work within the pricing limits that our users set.

DPGO users can input base price, minimum stay requirements, minimum price, maximum price, discount percentages, discounts for weekdays or price increases for weekends, and seasonality changes. If you don’t believe us, try DPGO for yourself for free! We’ll give you a 30-day trial period to test out DPGO and see the increased booking rates for yourself.

Sign up for your free trial here. Remember, you don’t need to register a credit card when you create a profile, we have no usage limitations and no limit on the number of Airbnb listings that you can connect. You can also cancel your profile at any time with no cancellation fee.

Take a tour of the latest update to the DPGO interface!

Keen to learn more about the world of Airbnb? Check out a few more of our blog posts: Perfecting Revenue Management, Earning More in Peak Season, and Navigating a Host-Only Airbnb Fee Structure.

If you’re looking to boost your Airbnb occupancy rate with a clear pricing strategy, then our dynamic pricing tool is perfect for you! DPGO is ideal for every Airbnb host, no matter the size of their listing property portfolio. Whether you’re managing one listing or one hundred listings, DPGO can help!

Our algorithm works with real-time market data to determine the best price for your listing. Our recommendations are specific to the given market environment at the time. Not only does this help vacation rental owners optimize their earnings, but it can also be used as an added tool for property managers and businesses.

In this post, we wanted to explore the suitability of the DPGO dynamic pricing tool for use by property management companies.

Multi-Listing Dynamic Pricing Tool

There is no limit to the number of listing you can manage under one DPGO profile. In fact, we have clients with over 3,000 listings! DPGO assists with automation, strategy, and reporting. Our dynamic pricing software takes the manual effort out of rental pricing.

Our pricing recommendations are based on a number of factors. These include the market environment, competitors, exchange rates, the pricing limits you set (like base price), and more. Our pricing solutions mean that property managers can set up a pricing framework and leave us to do the rest.

We are always available to help users with a large number of listings set up the pricing rules for each of their properties. And because this customization process can be laborious, we’re on hand to help! For users with a smaller number of listings, setting up your pricing limits takes minutes. Plus, you only ever need to do it once!

We offer four pricing strategies: Recommended, More Conservative, More Aggressive, and Custom. You can choose different strategies for each of your client’s listings, depending on their needs. Our Recommended strategy is unique to each listing and is created by analyzing expansive amounts of local market data. Our price recommendations give your listing the best chance of securing bookings. By making use of artificial intelligence and machine learning, we optimize your daily rates with competitive pricing!

DPGO Charting Capabilities

When you’re managing the prices of multiple short-term rental properties, success reporting is important. Your clients will want to see your progress, and our charting capabilities will help you illustrate your progress!

Our DPGO Performance Dashboard features a range of easy-to-read graphs and charts. These charts illustrate a range of data from the average length of stay to historical data and pricing. We offer high functionality for multiple users via the user-friendly DPGO interface.

Dynamic Pricing Tool Health Score

By using our smart pricing solutions, your channel managers can keep track of a listing’s process and improvement thanks to our health score capabilities. We generate a listing’s health score by analyzing how well your listing booking out in a set period. Then we use that data to create a score out of 10. The higher the score, the healthier the listing! DPGO also allows you to keep track of your previous health scores, which helps you keep track of progress.

Our DPGO interface also shows you the average Health Score in your listing’s local area. This is a great comparison tool and will help you understand how to further improve your property’s performance! It gives you a real-time figure to take to your clients and illustrate how well your company is doing in managing their property.

Better Airbnb Revenue Management

We already did a post on revenue management, but we didn’t really go into detail about how we can help property managers. Your clients want their listings to be a success. And while you manage the listing, we help you find the optimal prices to get as much for your clients as possible.

Our complex data metrics allows you to pinpoint why a listing is not succeeding in the way it should. Then our expert advice can help you fix it! Price optimization is a very specialized subject and only those with access to market data can truly optimize your prices.

In the rental industry, it’s all about finding the right price. With DPGO, finding that price, securing that booking, and impressing that client has never been easier.

Short-Term Rental Seasonality

When you’re managing multiple listings across multiple cities, the high season could be different for each one. But how are you supposed to manage seasonal price changes? Good thing you’re a DPGO user! We designed a special seasonality function that allows you to change your pricing based on the month. And you can set this up months in advance. DPGO users will be given four options for seasonality adjustment strategies: Conservative, Aggressive, Custom, and Recommended.

By pricing more aggressively in your busier periods, you can secure more revenue. Similarly in historically quieter periods, offering more flexible rates will boost occupancy rates. This will increase a listing’s annual profitability and make your clients very happy!

Once again, if you need help setting up seasonality adjustment settings, let us know and someone from our Support Team will be in touch to offer assistance.

Last-Minute Discounts

Ideally, your listings are booked for the optimal price with the ideal length of stay, well in advance. But what should you do if you still have gaps in your calendars and the dates are fast approaching?

In order to sell as many dates in your calendar as possible, we created the automatic last-minute discount function. If you get within a set number of days before an unbooked date, you can set DPGO to offer a preset percentage discount in order to encourage a booking.

We will never advertise rates lower than your base price, so offering a discount simply secures a booking and scores you extra revenue when you might have missed out completely. As long as your Base Price is set correctly, offering a discount simply increases the likelihood of a booking. Yes, you are bringing in less money than you would at non-discounted prices, but any booking above your Base Price is better than no booking!

DPGO Integration Opportunities

If you’d like to explore the option of a DPGO integration with your property management systems, then you can contact us directly at info@dpgo.com.

If you’d like to try DPGO, then sign up for your free 30-day trial here. You don’t need to register a credit card when you sign up and there are no hidden fees! If you decide that DPGO is not for you, cancel your profile at any time, for no cost whatsoever.

While you’re here, why not take a look at a few of our other blog posts? Do you know which cancellation policy is right for you? Well, find out here! We also dived into the data on how to best price your listings during high season!

Airbnb’s booking cancellation policies were big points of contention last year. As hosts reeled from the effects of the pandemic, guests had to cancel their existing Airbnb bookings. 

As the pandemic dragged on, hosts started becoming suspicious of the excuses that they were hearing again and again. These “buzzwords”, as some started to call them, started to pop up in every cancellation request hosts received. And after nine months of pandemic-control methods, hosts became skeptical of COVID-based excuses.

Government-mandated restrictions also constrained guest movement. These constraints include travel bans and flight suspensions. If a member of their traveling party contracted COVID, the guest is not legally allowed to travel. 

In this post, we wanted to go through the various cancellation policies offered by Airbnb. We also explain their intricate details, as well as the pros and cons of each. Let’s start with the least-strict cancellation policy. 

What Are the Airbnb Booking Cancellation Policies?

Flexible

Starting with the least-strict of all the Airbnb cancellation policies, Flexible allows the greatest guest freedom. The guest is entitled to a full refund until 24 hours before the scheduled check-in. If the guest needs to cancel less than 24 hours before check-in, the first night and the Airbnb service fee are non-refundable.

Moderate

With the Moderate booking cancellation policy, guests qualify for a full refund if they cancel 5 days before their scheduled check-in. If guests cancel within 5 days before check-in, the first night, as well as the service fee and 50% of all nights after that, are non-refundable. If the guest checks-in and decides to leave early, the next 24 hours are charged in full, and the following nights included in the booking will be charged at 50%.

Strict

The Strict policy means that guests can cancel up to 48 hours after making the booking, provided that the date of check-in is not within 14 days. To qualify for a 50% discount, guests need to cancel 7 full days before the local check-in time. If the guest cancels within 7 days of check-in, no refund will be granted.

Long Term

Long term bookings offer hosts the opportunity to gain a solid income for a set period without handling multiple guests. Airbnb automatically applied this policy to bookings of 28-days or more. These bookings are fully refundable for 48 hours after booking confirmation, provided that the cancellation occurs at least 28 days before check-in. If the guest cancels within 28 days of check-in, the first month of the booking and the booking fee are both non-refundable. 

Guests can cancel long-term stays and choose a new check-out date after they have check-in, but the guest is required to pay the host for the next 30 days. If the rest of the original booking is fewer than 30 days, the guest must pay their remaining stay in full.

Super Strict 30 Days

For a 50% refund, guests must cancel a minimum of 30 full days before check-in. If a guest cancels at any point within 30 days before check-in, the booked nights will not be refunded. If the guest checks-in and leaves early, none of the nights stayed, nor the nights booked will be refunded by Airbnb.

Super Strict 60 Days

For a 50% refund, guests must cancel no less than 60 days prior to check-in. When a guest cancels within 60 days of the scheduled local check-in time, the booked nights will not be refunded. If the guest goes through with check-in and leaves early, the nights not stayed will not be refunded.

What Are the Benefits of Lenient vs Stricter Policies?

With any discussion, there are two sides to the story. For guests, more lenient policies are better. For hosts, stricter policies are better. 

At the start of the pandemic, hosts with a Flexible or Moderate booking cancellation policy often benefited from higher booking rates. This was due to the uncertainty around COVID and regional travel restrictions. Airbnb users were hesitant to book listings with Strict booking cancellation policies. They did not want to lose out on money. 

Now, almost a year after the global outbreak, hosts are starting to tighten up their cancellation policies. They want to protect themselves against disingenuous pandemic-based excuses.  

Distribution of Cancellation Policies on Airbnb, 2020

The benefits, or rather benefit, of a more lenient cancellation policy, is that it attracts more bookings. People are intimidated by the idea of potentially losing money, even if they are sure that their dates are firm and set. Having a more flexible cancellation policy gives your guests greater freedom, but the consequences are harsher on the host.

Cancellation Policy by Superhost Status on Airbnb, 2020

As a host, the main consequence of Flexible booking cancellation policies is that you could miss out on revenue. If your dates are booked and you’re forced to give a full refund at the last minute, it’s highly unlikely that you’ll find another booking within 24 hours. 

Please keep in mind that Airbnb will not enforce your booking cancellation policy if there are extenuating circumstances and the guest can prove it.

Examples of ‘Extenuating Circumstances’

As we just mentioned, Airbnb will not enforce your cancellation policy if there are extenuating circumstances. They may ask the guest for proof, like a death certificate or proof of a travel restriction, and if the guest can provide this, then the full amount will be refunded, minus the service fee. 

Extenuating circumstances include:

  • Death or serious illness of a member of the traveling party or their immediate family
  • Serious injury that prohibits the guest from traveling
  • Natural disasters or serious weather incidents in the location of your listing or in the guest’s place of departure
  • Government-decreed obligations issued after the date of booking
  • Urgent travel restrictions and security advisories
  • Endemic or pandemic disease outbreak

The fact that Airbnb can step in and award refunds where the guest has proven their circumstances, some hosts feel motivated to opt for the Strict booking cancellation policy.

Remember the Airbnb Guest Refund Policy

As of December 2019, Airbnb instated the Guest Refund Policy. Airbnb defines this policy as being “available to Guests who book and pay for an Accommodation through the Airbnb Platform and suffer a Travel Issue.” 

This policy protects the guest if the host cancels at the last minute or misrepresents their listing in some way. According to the Airbnb Help Center, a guest is covered under the Guest Refund Policy if any of the below apply:

  • The guest could not gain access to the listing. 
  • The space is not clean or safe upon the guest’s arrival.
  • “Key amenities” are either not working or missing altogether. This covers things like undeclared construction work prohibiting you from using an amenity or facility. 
  • The listing is not as it was described in the listing description. For example, the number of bedrooms quoted is wrong, or the listing is not wheelchair accessible.

What Do We Recommend?

If we leave you with one thought, remember that your cancellation policy is completely your choice. Just bear in mind that choosing a Strict cancellation policy could scare away bookings and choosing a Flexible policy could cost you money. Our advice? Use the Moderate booking cancellation policy and sign up with DPGO to make sure you sell those last-minute cancellation days! 

DPGO Software

Do you want to try DPGO for 30 days for FREE? Then head over to our website to register! You don’t need to enter your credit card details when you sign up and you can cancel your profile at any time at no cost. Start your journey with DPGO now and enjoy higher occupancy rates and associated revenue. 
While you’re here, you should check out a few of our other posts! If you’re an Airbnb host, have a look at our forecasted travel trends for the year, and our specially-developed guide on how to use them! We also just published a report on how various travel trends affect short term vacation rental pricing!

Similar to cancellation policies, pet policies can be a polarizing topic. Travel trends in 2021 are seeing tourists choosing to stay within their national borders. Which has left many wondering how their pet policies will affect their booking rates. 

Pets are part of the family. But the question must be asked: is accepting pets at your Airbnb property worth it in the long run?

Is Airbnb’s Pet-Friendly?

Surprisingly, few know the ins and outs of the legal side of this scenario. Of course, you do not have to accept pets, but what about emotional-support animals or service animals? What legal right do Airbnb hosts have to deny a booking made by someone with a service animal? 

Airbnb’s Nondiscrimination policy dictates that “hosts are expected to reasonably accommodate reservations where an assistance animal may be present, even if their listing/house rules state “no pets”.”

But how do they define an “assistance animal”? Well, Airbnb includes both service animals and emotional support animals as ‘Assistance animals’. There has been some confusion in the pst, but Airbnb clarified their position: “Airbnb defines assistance animals to include Emotional Support Animals. These are animals that are used as part of medical treatment and/or therapy to assist with an individual’s daily functional tasks but are not limited to a specific type of animal and are not required to be trained to assist an individual in a particular task. These animals are sometimes referred to as comfort animals or therapy animals.” 

There are exceptions of course. Hosts are allowed to request that “assistance animals” be removed from the property. But only if “the animal is out of control and the animal’s handler doesn’t take effective action to control it. Or if the animal is not housebroken. In either scenario, the host must still allow the guest to use the premises without the animal. Note that given their role in providing service or emotional support, assistance animals should not be left alone at a listing.” 

Another interesting aspect that many may not have considered is the pricing aspect. Can you charge extra for an ‘assistance animal’? Simply put, no, you can’t. It would be considered discrimination to charge extra for a service/emotional support animal.

How Do I Charge for Pets, if I Decide to Host Them?

As an Airbnb user, it’s easy to filter for pet-friendly listings, but double-checking is always a good idea. Check the listing description and rules to make sure that the property is pet-friendly. If you’re still not sure, ask the host directly if they allow pets. Then qualify which type of animals they allow. 

As an Airbnb host, it’s important to know how to charge a pet fee, if you decide to host pets. You can add a security deposit or a cleaning fee to offset any costs that hosting a pet may incur. 

Head to the Airbnb Help Centre for a guide on how to set a security deposit, and a cleaning fee

Are Pets as Messy as They Seem?

Hosting pets means that you will likely need to give your property a much deeper clean than normal. Furniture will need steam cleaning, rugs may need additional attention over and above the normal vacuuming. 

Most Airbnb hosts choose not to allow pets, and of the small amount that allows pets, most opt only to allow smaller dogs. So, where does this leave big dog owners?

Bigger animals come with bigger potential messes. However, this doesn’t necessarily mean that you shouldn’t make your listing pet-friendly. Listings that allow pets are in short supply, and with local holidays becoming the trend in 2021, opting to allow pets may mean the difference between a full calendar and an empty one. 

Charging a security deposit and a slightly higher cleaning fee will protect you from any potential losses, and generally speaking, most people with pets understand that pet-friendly listings are in short supply and won’t want to abuse one of the few listings that allow your four-legged friends. 

What Could I Gain by Allowing Pets?

Running a pet-friendly listing, like anything in life, has both rewards and drawbacks. 

By examining the predicted travel trends for 2021, it’s easy to see that domestic travel is going to take off this year. With international borders still opening and closing with regularity, travelers are seeking to explore the attractions of their home country. Also, with the sharp rise of the ‘work from home’ employee, most Airbnb stays are increasing in duration, as guests want to escape their normal surroundings for a few weeks. 

In light of this, many have decided to take their pets along for the trip, and are thus looking for pet-friendly listings. But what are the pros and cons of being pet-friendly?

The pros are an increased listing versatility, a greater chance of return guests, and the financial gains of taking advantage of a niche market.

The cons are potential damage to property and furnishings, higher cleaning costs (but you can charge a higher cleaning fee so this con can be negated), lack of appeal to allergy sufferers, and higher property maintenance costs. 

Ultimately, you have as much right to make your listing non-pet-friendly and you do to allow pets. As we stated above, assistance animals are a different story, but you have the right to refuse to host guests with pets if you so choose. It might be helpful to determine whether your competitors allow pets and whether being pet-friendly will help you take advantage of an uncatered corner of your local Airbnb market. 

How Can DPGO Help You Run an Optimized Airbnb Listing?

DPGO can help you analyze your closest competitors and determine how your listing compares to theirs. Based on a variety of factors, including property type, historic pricing, reviews, booking rates, amenities, location, and more, we generate a listing health score. DPGO users can see their health score, and that of their competitors, on the newly launched DPGO Performance Dashboard. 

Want to learn more about how DPGO can help your Airbnb listing or property business? Visit our homepage at www.dpgo.com, check out our social media pages (Facebook, LinkedIn, and YouTube) or contact a member of our support team to learn more! 

We know our dynamic pricing tool is the best and so we’re offering a free 30-day trial for new sign-ups so you can try DPGO for free! You can register here and start your journey with dynamic pricing! You don’t need to enter any kind of payment details when you register and you can cancel your profile at any time. 

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While you’re here, check out a few more of our blog posts! How about our guide to navigating host-only Airbnb fee structures? Or learning how DPGO works for property managers? What about learning how to earn more money in peak season?

Ah, the coveted Airbnb Superhost badge. Most want it, few have it. But what does the Airbnb Superhost title mean? What does it get you? And how does it affect the success of your short-term vacation rental business?

What is an Airbnb Superhost?

To put it in the simplest terms, an Airbnb Superhost is a host that consistently maintains a very high standard of cleanliness, quality, and guest relations. They also keep their cancellation levels very low and their response times extremely high. 

Different from Airbnb Plus, Superhost status is open to any host who can consistently exceed the benchmarks dictated by the Airbnb policy.

What Benefits Does an Airbnb Superhost Get?

Arguably the biggest benefit from being an Airbnb Superhost is the prestige that accompanies that coveted badge. It acts as an extra user reassurance from Airbnb that this host is trustworthy, they maintain high standards, they are easily contactable and they operate as Airbnb would ideally like their hosts to operate. 

If an Airbnb user is faced with two listings in one area; one is owned and run by a Superhost and the other is run by a host with consistently high reviews. Which would the user choose? More likely than not, they’d opt for the Superhost. 

Another significant benefit of being an Airbnb Superhost is ranking higher on Airbnb search results. Search ranking is always important, and we are not just referring to Google search. Being at the top of any suitable page on the web is great for business. The advantages of this are clear: more views on your listing pages correlates to higher booking rates. 

BNBSpecialist published a very helpful graph in their article titled: Airbnb Superhost status – Reward or Liability? The article alleges that, on average, regular Airbnb host listings get 120 weekly views. In comparison, Airbnb Superhost properties get 126. That may not seem like a critical difference, but those extra views could convert to bookings if your pricing is competitive and your listing is optimized to attract your target guest. 

Similar to dynamic pricing, although on a much smaller scale, being an Airbnb Superhost helps your occupancy rate and revenue. As we previously explained, Superhosts have that extra level of trust from Airbnb and they are often rewarded with higher booking rates because of it. In the previously mentioned BNBSpecialist feature, they claim that “Average Daily Rate (ADR) for Superhosts is about 11% lower than the average, but they make up for it with an 81% higher Occupancy Rate.”

When you use DPGO, we optimize prices in order to maximize your booking rate, occupancy rate, and associated earnings. By using real-time local market data, we find the best price for your listing and update it daily to make sure that you don’t miss a single cent!

What Do I Need to Become an Airbnb Superhost?

In order to become an Airbnb Superhost, hosts need to ensure that they maintain a minimum response rate of 90%, have over 80% prevalence of 5-star reviews, a lower than 1% cancellation rate, and complete over 10 stays per year. 

Let’s unpack those individually…

Response Rate

Airbnb rewards hosts who maintain high response rates. As a business, Airbnb wants its users (guests) to be happy with the service they receive on the platform. To ensure this, Airbnb encourages hosts of all levels to prioritize replying to queries from potential guests. Superhosts are expected to maintain a 90% response rate, but it’s always better to aim for 100%. After all, you’ll never know if a query was going to turn into a booking if you don’t reply!

Good Reviews

Reviews on Airbnb are worth their word count in gold. Potential guests will browse your reviews to determine if your property is as high-quality as it seems. If the reviews aren’t good, your booking rates will fall. Superhosts need to set admirable standards and maintain them year-round. As an Airbnb Superhost, you should be going the extra mile to ensure that every one of your guests leaves a 5-star review!

Cancellation Rate

Airbnb offers a variety of cancellation policies for guests but they are much stricter with hosts. Again, this comes back to prioritizing user experience, and in this case, yet again, the ‘user’ refers to the guest. In reality, a cancellation rate of less than 1% means that Airbnb Superhosts are only allowed to cancel 1 booking for every 200 that they accept. Airbnb does make allowances for extenuating circumstances, but generally, they are working to minimize guest disruption by discouraging hosts from canceling reservations unless absolutely necessary. 

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How Can I Become an Airbnb Superhost?

Sadly, becoming eligible for Airbnb Superhost status doesn’t happen overnight. In fact, the title often goes for long-standing hosts who have a proven record of high-standards of guest care and attention to detail. 

Airbnb reviews Superhost status every quarter and there is no limit on how long you can be a Superhost. You simply need to stick to the standards that got you the title in the first place, and your place among the elite hosts on Airbnb will remain cemented. Remember, there is also no minimum-hosting period that you need to meet in order to become an Airbnb Superhost. As long as you meet the criteria by one of the review periods, you’re in with a great chance! 

One way to speed up the process is by requesting reviews from your guests. Some guests check-out and don’t leave reviews. These guests represent a wasted opportunity. If you don’t want to come out and ask the guest directly, try reviewing the guest, and most, when they receive the notification that they have been reviewed, will write a review in response. 

Another way is to ensure that you always reply to potential guest queries. Do not hesitate in replying, even if those dates have been booked. Simply by replying to the initial message, your reply rate will benefit. 

Airbnb gives Superhost status to hosts that they trust to uphold their ideal standards. Do your best to exceed these standards and you’ll be an Airbnb Superhost in no time!

DPGO was created by a team of experienced Airbnb hosts, property managers, and real estate investors. We know what it takes to run a successful Airbnb business and we used that valuable information to inform our dynamic pricing tool! We designed DPGO to find the best price possible in the market environment at any moment and update your prices daily in order to make sure you’re earning as much as you can from your Airbnb property listing.

Want to give it a try? Sign up for our free 30-day trial at www.dpgo.com now and enjoy the benefits of dynamic pricing from DPGO. You don’t need to register a credit card when you sign up and you can cancel your profile at any point. 

A Tour of the Updated DPGO Interface

Have you seen some of our latest blog posts? Using in-depth data insights, we calculated the cities/counties with the highest occupancy rate and average daily rate over the 2020 festive period and created this report!

Want to attract more families to your listing? Check out our guide to making your home as family-friendly as possible, and for as little money as possible!

We use AI and machine learning in our dynamic pricing tool, but what does that actually mean? Find out what they do and why you need them right here!

Our Travel Trends for 2021 predicted that family vacation rentals would boom this year, with most of the traveling parties being made up of families. It’s important to make sure your listing is suitable for family groups. If you want to tap into one of the biggest travel trends of the year, that is. 

We’ve outlined a few ways in which you can perfect your Airbnb listing and grab those vital family group bookings!

Perfect Your Airbnb Property to Attract Family Vacation Rentals

Install Safety Measures

We don’t just mean fire extinguishers, which are important too and certainly should not be forgotten! We mean that families with small children won’t want to stay in listings with uncovered pools, sharp staircases, or no plug point protectors. 

If you want to appeal to family groups, you need to make sure your listing is kid-friendly. Consider installing bunk beds, getting a pool cover, and making sure all decor objects are secured. 

Baby-proofing is expensive, and we do not recommend you go that far. However, there are aspects that you can use to attract family bookings. Buy a crib and a foldable baby gate, install easy release locks on all internal doors. 

It may sound drastic, but if you’re a whole home host and you want a slice of the family vacation rentals trend, then it may also be worth examining your garden landscaping. Lots of gravel, paving, or concrete may not be the best thing for families. They would prefer grass so their little ones can run around and not risk falling and causing an injury.

Change Sleeping Configurations

It’s tempting to design every one of your bedrooms as a chic and comfortable double room, but this may not be the best idea. Instead, try to identify a room in your property that would be ideal to convert to a kid-friendly, dormitory-style bedroom with bunk beds or multiple twin beds. 

Family groups want maximum sleep capacity so they can all enjoy a holiday under one roof. This is the key to attracting family vacation rentals.

Sofa beds are another great way to increase capacity. Not all of your sofas need to be sleepers, but if you have a whole home to let, it might be worth purchasing two sleeper couches, just in case your guests need the extra room. 

Upgrading Your Water Systems

Family groups mean more people and more people means more wear and tear on your plumbing system. 

Plumbing issues are a nightmare to fix, and we all know how expensive emergency plumber call-outs can be. Try to get ahead of the issues and upgrade your systems before they break down while you have guests renting your property. 

Larger capacity water heaters, modernized pipes, lower-flow faucets and showerheads, and dual-flush toilets are all features of a water-wise property. According to a leading plumbing website in the United Kingdom, VictorianPlumbing.co.uk, adding an extra bathroom can increase your property value by up to 23%. 

If you’re due an update on your water-focused appliances, consider switching to a front-loading washing machine. Generally speaking, front-loaders use 70% less water than top-loaders. This means you can offer your guests the luxury of a washing machine! Without having to pay hundreds of extra dollars in water every month, obviously. 

Include Kid-Friendly Activities in Your Guidebook

Many Airbnb hosts will know that creating an area guidebook for your guests is a great way to add a personal touch. After all, the more they like the area, the higher the likelihood that they’ll return. 

Consider adding kid-friendly activities to your guidebook. Parks, play centers, museums, child-friendly restaurants, outdoor activities, and more fun attractions for families are perfect.

Amenities for Parents in Family Vacation Rentals

Whether you have kids or not, you’ll know the importance of a strong cup of coffee. Especially when you’re low on sleep and motivation to get out of bed. Parents suffer from this more than most, and a great tip for attracting family bookings is upgrading your coffee station. 

Nespresso machines are widely available now, as are Keurigs and other machines that produce restaurant-grade cups of coffee. 64% of Americans consume coffee on a daily basis, which means it’s highly likely that installing a higher-quality coffee machine will benefit your guests. 

For higher-end listings, consider installing a bar, drinks trolley, or a wine fridge. You don’t need to stock your property up with booze, but putting the framework in place allows your guests the option of relaxing with a glass of chilled wine or whipping up a bespoke cocktail using the tools in your dedicated bar trolley.

After years in the industry, we’ve picked up more than our fair share of tips and tricks on how to best manage an Airbnb property or property listing business. Subscribe to our blog and stay up to date on all of our posts! In the meantime, check out our posts on the Travel Trends in 2021 and How to Use Them!

Revenue management – it’s more complicated than it sounds. When an Airbnb host examines their balance sheet at the end of the month, they’re too often faced with poor financial returns. 

In this post, we’ll examine how you can improve your Airbnb revenue management skills.

What is Revenue Management?

In this context, revenue management is not actually the management of your business revenue. Confusing, right? In the hospitality industry, revenue management is more about predicting customer behavior. Similar to yield management, revenue management involves finding the right listing, for the right client, at the right time, for the right price. 

Revenue management requires the application of detailed analytics in order to optimize product availability and price to maximize general revenue growth. These analytics serve to better predict customer and market behavior to optimize sales and associated revenue. This approach can spark business growth, which is sustained over a longer period of time. 

How Does Revenue Management Apply to Airbnb?

Airbnb may not function as a traditional hotel business structure, but it does demand price optimization. Airbnb users choose Airbnb over traditional hotel structures because they see the inherent value in the organization, and in the experience that it sells. This gives hosts a niche in which to operate. 

Any business can benefit from a decided revenue management strategy. It by no means only applies to businesses in the hospitality industry. 

Airbnb hosts need to understand revenue management and learn how to use it to their advantage. How does a regular Airbnb host gain access to the kind of insights that they need in order to perfect their revenue management strategy?

Steps to Better Revenue Management

Step 1: Optimize with Dynamic Pricing

The first step for any aspiring revenue manager is to optimize prices with a dynamic pricing tool. There are plenty on the market, but none are more comprehensive than DPGO. 

We offer our users in-depth insights into their local market. These insights include competitor data, market trends, booking rates, average price, the average length of stay, and more. 

As Big Data experts, we specialize in the collection and analysis of data. This helps us create incredibly accurate pricing strategies. By using the data we collect in a certain way, we’ve managed to work aspects of Yield Management into our pricing tool. Our users benefit from this enormously, as we are able to predict what their target audience will do. 

We also automatically update your prices on a daily basis to make sure that you never miss out on valuable income or a booking of any kind. This ensures that your listings are always kept in line with market booking trends, which leads to higher booking rates and generated income. 

In order to better your revenue management, using dynamic pricing will enable you to optimize prices for the trends in your local market. This is the first step in reaching the ideal revenue management strategy. 

Step 2: Be Clear on Cost and Offer Discounts

As of November 2020, Airbnb now makes it much easier for hosts to view the end price that their customers will be paying. In Airbnb’s own words, “we haven’t made it easy enough for hosts to find the guest fee.” This ambiguity made it difficult for hosts to see what their guest’s total price was, and therefore couldn’t market their listing efficiently.

Now that Airbnb has removed these hurdles, hosts can now focus on revenue management and optimize it by offering discounts, as they now feel comfortable enough to do so. 

Discounts are a great way to encourage business and when used strategically, can make your prices look irresistible to Airbnb users. 

The best thing about offering discounts on Airbnb is that the majority of them qualify for their merchandising options. With the exception of last-minute promotions, all other Airbnb discounts qualify for these special merchandising tags. If you offer a discount, your listing will be marked with a tag. These tags say “good price” or “new lower price” to attract more visitors to your listing profile. 

Revenue management is all about optimizing your understanding of your ideal customer profile and adapting your pricing structure to suit that profile. Offering discounts allow you to attract customers to your listing without losing out on money. After all, a discounted booking is better than no booking at all. 

DPGO users can also make use of a very helpful feature: Pricing. We allow users to choose their own discounts policy. We also allow them to enter pricing limits. This ensures that the price of their Airbnb listing never strays from within their pricing framework. 

DPGO Pricing Strategies

DPGO users can set discounts with ease via the Discounts tab in their Dynamic Pricing Setting menu. For last-minute discounts, you can choose between four strategy options:

Recommended – Drop prices within 14 days of check-in by a market trend determined percentage. 

Aggressive – Drop prices within 7 days of check-in by a market trend determined percentage. 

Conservative – Drop prices within 21 days of check-in by a market trend determined percentage. 

Custom – You determine the percentage discount, and the number of days before check-in that you want to offer this discount. 

Users can also set Long-Term discounts. There is an opportunity to enter your desired discount percentage for both weekly and monthly stays. 

Step 3: Offer Non-Refundable Pricing

In October of 2019, Airbnb launched a pilot program to check the effectiveness of an optional cancellation policy add-on. Instead of selecting a Strict cancellation policy, hosts can now choose Flexible or Moderate and offer a non-refundable booking that comes with a 10% discount. 

By giving guests this greater freedom, you’ll be increasing your skill at revenue management. This option will generate greater interest, higher views, and hopefully, more bookings. 

According to an Airbnb press release, hosts who offered this 10% discount non-refundable booking option saw a 5% increase in revenue as a result. This is yet another way to perfect your approach to revenue management and attract the maximum number of bookings possible!

To sign up for dynamic pricing with DPGO, visit www.dpgo.com. We’re so confident that you’ll love DPGO that we’re offering a free 30-day trial. 

Check out a few of our other posts! We’ve written a guide for Airbnb hosts on how to increase their occupancy rate throughout the year. You should also have a look at the Travel Trends for 2021!

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It’s critical to a host’s success that they keep up with travel trends in 2021. 

In our industry, you need to know what your target guests want. If you don’t, you risk losing out on bookings and associated revenue. Staying on top of travel trends will ensure that you always know what your guests want, need, and expect from their Airbnb hosts. 

We’ve already done a post on the forecasted travel trends in 2021 to help you stay in the loop. In this post, we want to show you how to use these trends to increase your revenue throughout 2021. 

Last-Minute Bookings

Airbnb users are booking later than ever. They no longer confirm their bookings well in advance. Instead, they leave bookings to the last minute to ensure their travel plans are not disturbed by pandemic-related travel complications. 

To take advantage of this trend, we recommend enabling Instant Book. Airbnb introduced Instant Book with the promise that it gives hosts “more control with less work”. It allows users who meet the hosts’ requirements to book immediately. Normally, users have to wait for host approval. 

By enabling Instant Book, hosts position themselves to attract the bulk of the last-minute booking trend. Airbnb lets users filter listings based on whether Instant Book is enabled or not. This gives the user the freedom to choose only from a selection of listings that will provide an instantly confirmed booking. Many users simply do not have the time to wait for a booking confirmation if they intend to travel the next day. 

Instant Book also helps towards acquiring Superhost status, as well as your listing placement on Airbnb search pages. Airbnb lists properties according to a selection of factors. One of the most important factors is a host’s response rate, and Instant Book has a positive effect on this. 

Make booking your listing as easy as possible for Airbnb users by enabling Instant Book and improving your Airbnb search ranking. 

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Bleisure

Business and pleasure go hand in hand more often than not. Business travelers often choose to stay a little longer on their business trips and enjoy the area as a tourist. As one of the biggest travel trends in 2021, how do you take advantage of it as an Airbnb host?

Like any host, you need to be aware of your target audience. If your ideal guest is a business traveller, make sure that you have the kinds of amenities that a business traveller would need. Making sure your listing has an iron, wardrobe hangers, a few adapter plugs, a shoeshine kit perhaps, a good coffee machine and possibly even a few travel mugs to show your guests that you care about their needs. 

Personalised touches in your listing make all the difference to your guests – especially to business travellers. Create a local travel guide with fun weekend activities and places to visit, as well as useful information relating to public transport, takeaway services and airport shuttles.

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Digital Nomad Travel

The digital nomad trend goes hand-in-hand with Bleisure but differs in one main way. Digital nomads can work from anywhere. Bleisure travellers have travelled for a job-related event and stay to enjoy the local area. Digital nomad travel is earmarked to be one of the biggest travel trends in 2021, so pay attention to this one!

Digital nomads have the freedom to work from anywhere in the world. Often, these Airbnb users tend to work in the day and enjoy the local area on weekends and in the evenings. These individuals often stay longer than your normal Airbnb user. 

To enjoy a selection of this Airbnb travel trend, hosts need to make sure they cater to these users. Designing a desk space is a great way to show Airbnb users that you cater for digital nomads. Lightening-speed internet and smart televisions are also good things to include in your listing. A good-quality coffee machine is also a wise inclusion, as the majority of digital nomads are millennials and they are famous for a passion for coffee culture. 

Before 2020, digital nomads were normally individuals working in the creative professional world. In a post-pandemic understanding, anyone who has the freedom not to work from a central office location can be classified as a digital nomad.

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Travelling in Packs

The travel trends in 2021 have predicted that Airbnb users are going to book bigger listings, for more people. This travel trend will mostly benefit whole-home hosts and hosts with higher sleeper numbers.

Taking advantage of this one may be slightly more complicated, but not impossible. Airbnb users want to get away with friends and family. To take advantage of this trend, try increasing the sleeper number of your property with sofa beds or bunk beds. If possible, you should also try to arrange more parking facilities, in case your guests need more than one parking space. 

If you are catering to children too, it may be worth including a foldable crib in case one of your guests need it. 

There are also small touches around your listing that may encourage family bookings. Parents of small children may be concerned about their safety in non-baby proofed properties. While you can’t completely baby-proof your listing, you can alter a few aspects of your listing to better cater to families. If you have a pool, buy a secure cover. If you have a staircase, consider buying a portable staircase barrier, like a baby gate or a mesh pet gate. You can pick up a variety of each on Amazon. 

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How Can DPGO Help?

Being a successful Airbnb host is a lot of work, especially if you’re trying to stay on top of the travel trends in 2021. Pricing decisions will make or break your business success, so they are amongst the most important decisions you will make. As local market experts, we continually harvest data from your local market and use it to inform our pricing strategies. 

Our dynamic pricing tool offers four pricing strategies: More Conservative, More Aggressive, Recommended, and Custom. Users can select their desired strategy, and still input the vital data that allows them to keep full control of their listing. 

Airbnb travel trends come and go, but efficient pricing will forever remain critical to a listing’s success. To start your free 30-day DPGO trial, register now at www.dpgo.com.

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Stay put for some Airbnb host tips! 

The biggest challenge for Airbnb hosts is filling up their calendar. At whatever time of year, hosts need to focus their efforts on acquiring as many bookings as they can manage. However, we all know that it is not that easy.

Acquiring bookings in peak-season is easier than doing so in off-peak season, but it’s still no walk in the park. Managing a successful and popular Airbnb listing takes a lot of work, and cannot be perfected without detailed market insights. 

The team at DPGO is made up of Airbnb real estate investors and experienced Airbnb hosts. Over the years, we have acquired our fair share of insider tips and tricks. We created DPGO because we had insights to share. We have also experienced the frustrations that come with being Airbnb hosts and real estate investors. 

Critical Airbnb Host Tips: Keep Your Target in Mind

Businesses optimize their sales techniques by identifying their ideal audience. They then make sure that every aspect of their product or service caters to their target audience.

As an Airbnb host, you need to endeavor to use this same approach. Identify your target audience, and do your utmost to ensure your listing checks all the boxes. This is one of the best Airbnb host tips we can give you.

The optimization of your listing doesn’t need to be a costly overhaul. However, putting yourself in your guests’ shoes will help you understand what your guests are looking for. Small touches like a desk space if you’re targeting business people, or a crib if you’re catering for families. 

Keep Audience in Mind - DPGO

Consider a More Flexible Cancellation Policy

In light of recent global events, Airbnb users have been calling for more flexibility in cancellation policies. In fact, a growing number of Airbnb users are opting to stay exclusively in listings that offer flexible cancellation policies. 

There are benefits and drawbacks to each Airbnb cancellation policy. The most common hesitation at offering a flexible cancellation policy is that hosts fear they will not find alternative guests to book those dates. 

We understand this concern, which is why we designed DPGO to allow our users to offer last-minute discounts. This was developed in order to encourage eleventh-hour bookings. Simply go to the ‘Discount’ tab in your Settings menu and enter the percentage discount that you’d like to offer. 

Keep Your Listing Current

One of the insider Airbnb host tips we can give you is to update your listing often. By updating your listing on a monthly basis, you can further optimize your earnings. 

The wants and needs of your target audience are never static. In order to make sure you consistently attract those customers, you need to adapt your listing to suit these new customer requirements. 

Update your description to include the proximity to any major events, conference venues, or trending attractions. By including these details, you stand a better chance of attracting new customers. 

Critical Airbnb Host Tips: Use a Professional Photographer

Perfecting your description is a great step towards running a fully-optimized Airbnb listing. We’ve discussed the importance of professional photography before, but it cannot be stressed enough. The world’s preference for television over reading should be proof enough that people prefer visual content. 

By using a professional photographer, you are giving yourself the best chance of attracting Airbnb users. Remember, they only see your featured image before deciding whether to click on your listing or not.

Change your featured image once per season to better represent your listing’s suitability for that particular period. If you’re in Winter, use a picture of your lounge looking especially comfortable, with warm blankets on display. If you’re in Summer, use a picture of your pool. During the fall, use a picture of your fireplace. In Spring, try including fresh flowers in your featured listing.

In the Airbnb business, it’s the smaller details that create lasting impressions. 

Critical Airbnb Host Tips: Request Reviews

Arguably, reviews are the most important aspect of your Airbnb listing. Yes, photography matters immensely, but images can be misleading. Real reviews from real people are what set potential customers’ minds at ease. 

Encouraging your guests to leave a review is a great way to give your listing some traction. Consistently good reviews mean more attention on your listing via the Airbnb app, which, in turn, will increase your booking rate. 

Leave a little note, something professional-looking, in your listing to encourage guests to rate your property. Once your guests check-out, give them a few days to rate you, and if they haven’t, rate them as guests and this may jolt them into giving you a review in return. 

Asking for feedback does not necessarily mean every review is going to be 100% positive, and you need to remain aware of this. Start looking at reviews as a way to improve, rather than a criticism. 

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Consider Enabling Instant Book

The Instant Book option from Airbnb means that users no longer need to wait for the host’s confirmation to get an approved booking. This instantaneous confirmation feature takes greater advantage of the current “last-minute booking” trend because it allows guests to circumnavigate the host approval step. 

While users mostly do not have nefarious intentions, Instant Book allows them greater freedom and the gratification of an immediately confirmed reservation.  

Critical Airbnb Host Tips: Price Your Listing Competitively 

Pricing your Airbnb is critical if you want a full calendar of bookings. Having decided strategies and approaches to weekend-, holiday- and long-term pricing can help you optimize your booking process. 

DPGO offers our users the opportunity to set pricing rules for every aspect of their listing. You can enter your Base Price, as well as a minimum and maximum price, which gives the pricing software a framework within which to work. We want all of our users to be happy with our service and feel comfortable leaving DPGO to manage the price of their listing. 

We can give you the insights that you need to identify your closest competitors and make sure that your pricing keeps you in the running to win those vital bookings. Now more than ever, Airbnb hosts need to ensure that their listings are priced competitively. Your listing may include more amenities than your direct competitors, but if your profile is not optimized to show that, guests may not understand a higher listing price.

Starting with dynamic pricing should be an easy decision, not an intimidating one. If you’re unsure of anything or you’d like to speak to a member of our team, you can email us at support@dpgo.com or activate the Support Chat on our homepage at www.dpgo.com. Start your free 30-day trial today and say hello to higher occupancy rates and associated revenue. 

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