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Charlotte Rogers

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Ever since the introduction of Airbnb Plus in 2018, hosts have been left wondering: which is better out of Airbnb Plus and Airbnb Superhost? General Airbnb hosts can, and still do, make a healthy profit on Airbnb and make up the vast majority of the hosting community. For those hosts that want to elevate their offering further, Airbnb designed two paths for them: Plus and Superhost.

In this post, we’ll dive into the details of both, and their respective pros and cons to try to bring you a little bit closer to deciding which option is better for your Airbnb business success.

Airbnb Plus

What is Airbnb Plus?

Launched in 2018, Airbnb Plus is Airbnb’s way to offer its users an elevated hospitality experience. Plus properties are differentiated from general Airbnb listings because they are seen as being on par with top global hotels, in terms of location, styling, and amenities. 

Airbnb Plus is currently only offered in larger metropolitan cities like London, Los Angeles, and Paris. That number is increasing and soon, Plus will be all over the world offering “all the comforts of home, plus more.”

How Do I Become an Plus Host?

Airbnb Plus is a curated program. Hosts can either be invited to join Plus or they can apply themselves. Prospective hosts need to pay a non-refundable amount of $149 for the application process, which does not guarantee acceptance into the Airbnb Plus program.

There are certain requirements that prospective Airbnb Plus hosts must meet before they can be considered for the program. These include:

  • The host’s average rating needs to be 4.8 or higher.
  • A host needs to have accepted 95% of booking requests for their listing over the past year. 
  • The host cannot have canceled any bookings over the past year (except in extenuating circumstances which may need to be proved. 

If a host meets this requirement, the property is then taken to the next stage where the property features will be assessed. The adjudicating panel usually looks for the following things, although Airbnb does not release their exact criteria:

  • Consistent design aesthetic and style throughout the property.
  • Plus properties must be well-maintained: clean, tidy and everything must be in working order.
  • Plus rentals need to be equipped with a range of amenities like a guest would have in the own home, namely:
    A kitchen stocked with cooking and dining utensils
    A bathroom with toiletry items and towels
    Other electronics: a safe, hairdryer, and microwave
    A Smart TV

Airbnb Plus Benefits

Depending on whether you’re sitting on the guest side of the equation or the host side, the benefits will vary. 

For guests, Plus offers an assurance of a listing’s quality. Guests that book through Airbnb Plus know that their accommodation will all have met the same high standards. Airbnb Plus saves this type of guest time by not requiring them to page through thousands of listings to find one that meets their high expectations. Guests that book through Plus are supported by a premium support team, meaning their queries are attended to faster by Airbnb. As Plus requires an almost perfect guest-acceptance record, guests do not need to wait as long for their booking to be confirmed. 

For hosts, the benefits of Plus are primarily financial. Due to their Airbnb status, these hosts will be able to charge more per night. According to iGMS, Plus hosts earn an average of $250 per night, which is considerably higher than normal hosts (depending on the area, of course). Airbnb Plus hosts’ competitor pool is considerably lower as there are far fewer Plus properties than there are normal Airbnb properties. 

Benefits & Drawbacks of Airbnb Plus

Let’s get into the pros and cons of being a Plus host a little more. There is really only one drawback to Airbnb Plus and it’s that you have to list on Airbnb exclusively. Airbnb wants to make sure that they offer their users the best and so a non-compete agreement is standard practice for situations like this. 

The benefits of Airbnb Plus are extensive. These benefits include:

  • More listing views (According to VR365.com, Airbnb Plus properties get over 7 times more views than normal Airbnb listings).
  • 70% more nights booked (Again, according to VR365.com).
  • A special property listing page design and layout.
  • Access to priority Airbnb Support. 
  • An immersive home tour to help guests visualize your property.

Airbnb Superhost

What is an Airbnb Superhost?

Airbnb Superhost status is similar to Airbnb Plus in that it offers Airbnb users a certain guarantee of quality. Unlike Airbnb Plus, Airbnb Superhost status is open to every host and you don’t need to apply. 

How Do I Become an Airbnb Superhost?

Every host who can attain the following criteria over the last 12 months is eligible for Superhost status:

  • Hosts must have maintained a response rate of 90% or higher.
  • A host must have a cancellation rate of lower than 1%.
  • Hosts must have an overall rating of 4.8 or higher.
  • Hosts must have completed at least 10 trips OR completed 3 reservations that total at least 100 nights.

According to Airbnb – “Quarterly assessments begin on January 1st, April 1st, July 1st, and October 1st, every year. We’ll notify you of your Superhost status at the end of each assessment period—which usually finishes 5 days after the assessment begins. Only primary hosts are eligible to attain Superhost status.”

You can track your progress via the Superhost section of your Airbnb hosting dashboard. 

Benefits & Drawbacks of Superhost Status

The good news is that there aren’t any drawbacks to being a Superhost on Airbnb! And there is no bad news, so that’s encouraging. The benefits of a Superhost are as follows:

  • Higher-income – Superhost properties get more bookings.
  • Higher ranking in Airbnb search results.
  • Superhost status justifies higher prices.
  • Superhosts earn more when they refer friends to join Airbnb as hosts.

So, Which is Better?

Well, purely comparing Plus and Superhost status can be a little complex. One is more attainable than the other. But both are seen as an added value to Airbnb hosts. 

For hosts that can, we advise going to Airbnb Plus if your property is located in applicable areas and your design standards are where they need to be in relation to Airbnb’s expectations. 

Every Airbnb host should be aiming for Superhost status. Why wouldn’t you? Airbnb users are more likely to trust you and book your property if you have that extra level of reassurance.

How Can DPGO Help You?

Whether you’re listing on Plus, you’re a Superhost, or just a general Airbnb host, you can benefit from dynamic pricing. We use in-depth market data to find the optimal price for your listing in that given short-term rental market environment. We then automatically update your prices once per day to keep you competitive. 

To sign up for your free 30-day DPGO trial, visit our website www.dpgo.com/regsiter. If you have any questions or queries, please feel free to contact a member of our Support Team and we will get back to you! You can email support@dpgo.com or join the Help Chat on our website.

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While you’re here, why not check out a few more of our latest blog posts? We recently discovered that Sarasota, Florida had the highest occupancy rate of any US county during February of 2021! If you want a roadmap to success, check out our guide on 6 Ways to Airbnb Success. If you’re a property manager, have a look at why DPGO is the dynamic pricing tool for you!

Everyone in the short-term rental industry knows that February is a bit of a slump month. Christmas and New Year bookings have finished and people are trying to save money after their expensive festive season. But there is some serious news coming out of Sarasota, Florida this month! 

Not only has Sarasota overtaken Miami-Dade in the battle of the average Florida Airbnb occupancy rates, but it has overtaken every other Airbnb short-term rental location in the United States! 

You read it right – Sarasota, Florida is the county with the highest occupancy rate out of every county in the United States! What an achievement! The area’s occupancy rate for mid-February to mid-March is a whopping 84%. That is a full 24% higher than that of Miami-Dade and 39% higher than Los Angeles. 

Interestingly, most hosts in Sarasota (38%) have a minimum night stay requirement of between 7 and 29 days. Compare that with the 2-night minimum stay in Maricopa and the 1-night stay in Miami-Dade! This shows that Sarasota hosts are clearly making the most of the longer-term rental trend! This trend featured on our list of forecasted Airbnb trends for 2021

The average daily rate in Sarasota is not doing too badly either with $180 per night. Again Sarasota beats Miami-Dade with $152, Los Angeles with $120, and Maricopa with $175. Just for information purposes, the highest average daily rate in the United States was Pitkin, Colorado with $651.

Do You Want More Market Insights From Sarasota and More ?

At the end of 2020, we debuted our Markets feature which allowed non-DPGO users to access select data-driven insights about any market covered by DPGO. We’re happy to report that it has been a huge success! We’ve helped thousands of people access data-driven insights from their local markets. 

However, there are a few insights that we reserve solely for our users and honestly, we think it’s high time that you join us! Not only do we share all of our insights with our users, but we also offer a range of pricing strategies that fit seamlessly into your STR business goals. We also offer you the option to design your pricing strategy completely on your own, from Base Price all the way up to discounts and when to offer them. We’re offering all of our users the opportunity to try DPGO for 30-days for absolutely nothing! Click here to start a free 30-day trial of DPGO!

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Check out a few more of our latest DPGO blog posts! Did you know that Airbnb recently revealed that new hosts who accepted their first booking after the outbreak of the COVID-19 pandemic have since collectively made $1 Billion? Read more here! Looking to improve your Airbnb success? Read through our 6 Steps to Airbnb Success.

In a report published by Airbnb on February 17, 2021, the short-term rental platform claimed that hosts that have registered on Airbnb since the start of the pandemic have earned $1 billion in total. This earning total applies to new Airbnb hosts with one property listing.

Aside from being a momentous achievement, it also highlights that the STR market is surviving the global pandemic. In fact, during the festive period of 2020, Bloomberg reported something shocking. The US apparently was on track to reach 1 billion unsold hotel rooms. We did a report on the top 10 STR markets during that same period. You can read it here.

Once travel bans were lifted, people started searching for safe spaces. They wanted to escape their normal lives and still feel bio-safe. Airbnb rentals became the locations of choice. The numbers don’t lie. Single-property hosts who accepted their first bookings after the outbreak of the pandemic have earned a total of more than $1 billion. In less than a year, new hosts alone have drummed up $1 billion worth of business. That is momentous news for all STR stakeholders.

Post 6 - Taking Advantage of Airbnb Trends in 2021 1

Airbnb Report Insights

When the pandemic first appeared on the radar, many were afraid that the STR market would be left in ruin. In a message from Airbnb CEO Brian Chesky on May 5, 2020, he confirmed that Airbnb was reducing the size of its workforce by 25%. This news sent shockwaves across the market.

But, one year later, there is light at the end of the tunnel. There’s no disputing that travel will look very different when the smoke from the pandemic clears. The new task for Airbnb hosts is figuring out how to run a successful Airbnb business in an economically uncertain landscape.

In their report published on February 17, 2021, Airbnb went on to list where these new hosts were located, and their total collective earnings:

LocationCollective Earnings
Catskills and the Hudson Valley, New York, US$10 million
Los Angeles, US$10 million
Smoky Mountains, Tennessee, US$9 million
Atlanta, Georgia, US$8 million
South Florida Gulf Coast, Flordia, US$7 million
Vaucluse, France$7 million
Poconos, Pennsylvania, US$7 million
Cornwall, United Kingdom$5 million

Airbnb also released their global data on what the average host earned in the five countries with the highest number of new, post-pandemic outbreak hosts. This average earning is based on global booking trends for those areas.

CountryAverage Earning per Month
United States$3,900
Australia$3,400
Canada$2,400
United Kingdom$2,300
France$1,700

Have You Tried Dynamic Pricing?

DPGO offers comprehensive data-driven market insights, which help you optimize your Airbnb earnings. Our pricing recommendations create the most attractive price, without surrendering your earning margins.

We’re offering you the chance to try DPGO for free for 30-days so you can see the difference for yourself! Register here and get started on the most profitable year of your Airbnb hosting career!

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While you’re here, you might as well check out a few more of our latest posts! Ever wondered how dynamic pricing would cope with a host-only fee structure? Find out here! If you’re a property manager, learn more here about how DPGO is the pricing tool for you! Knowing how to price during peak season is critical to success and we created a guide for you!

Managing a successful Airbnb vacation rental listing is stressful. Property listings have countless aspects that you need to optimize to run the most successful listing possible. Apart from Airbnb price optimization, it’s pretty hard to know where to start!

First and foremost, hosts need to develop an Airbnb pricing strategy. Using smart pricing gets you off to a great start and using a dynamic pricing tool does more than just maximizes profits. But this is not the only thing hosts can do to get the very best performance out of their short-term rental.

Team DPGO is made up of experienced Airbnb hosts and real-estate investors, so we know a thing or two about running a profitable short-term vacation rental. In this post, we wanted to share some of our experiences and decided to develop a list of the 6 most important factors that you’ll need to perfect to create and maintain a successful Airbnb property. And we promise, our list features more than just Airbnb price optimization!

1. Know the Pros and Cons of Your Listing

In the wise (and not so accurately quoted) words of George Orwell, “All Airbnb listings are equal, but some are more equal than others.” Well, George, we agree. In part, at least. The best Airbnb owners know their listings like the back of their hands. And this information can and must be used to their advantage.

If, for example, you know that the floorboards in your living room creak or the downstairs shower takes a long time to warm up, mention that in your booking confirmation email. Obviously, don’t give this information pride of place in your listing description. But by declaring these minor issues in your initial communication with your guests, it is less likely that they will use these issues to justify a lower rating. The first goal is to fix these issues, but if it’s not financially feasible to do so, just declare them before the guest checks-in. Communication is key.

One of the members of Team DPGO likes to spend a night in his Airbnb listings at least once per year. He maintains that this is the only way he can detect the smaller issues that may escape his cleaning staff’s notice – a dripping tap, a broken lightbulb, or something similar. It also gives him an opportunity to identify if anything is potentially irksome to guests – confusing light switches, baffling electronic manuals, or missing amenities.

Taking the time to stay in your property listing occasionally is a great way to discover the little issues that may have appeared. After all, if you want guests to stay there, you should want to stay there too, right?

2. Invest in Quality

People can recognize cheap appliances and poor-quality property finishings. You might not think that they’d notice, but they will. There are certain things in your Airbnb that you simply cannot afford to scrimp on. Even if you find the optimal price to attract bookings, these are the things that will stay in your guest’s memory.

Let’s start in the bedroom. Invest in high-quality mattresses and pillows, then look after them with protectors. One of the quickest ways to get a poor review is having an uncomfortable bed in your listing with horrible, scratchy sheets. Would you be happy to give a listing a 5-star review if you got no sleep while staying there? Unlikely. People have varying mattress tastes, so try to get something that’s not too hard and not too soft.

No pricing algorithm can fix cheap, broken appliances. You can pick up some really great coffee-makers from the likes of Amazon and Target for anything from $80 upwards. If you opt for a Keurig or a Nespresso, you can add these brand names to your listing description. This way, all of your potential guests will know that the option of a great cup of coffee awaits them if they choose to book with you. You can order pods for these machines from Amazon for as little as $0.30 each. Get yourself a milk steamer too and some stylish coffee mugs and you’ve got yourself a picture-perfect coffee station!

Cutlery and crockery matter too. Don’t buy plastic plates. There is almost never a need for plastic plates. People don’t pay Airbnb prices for plastic plates, especially since you can get ceramic, dishwasher safe, chip-resistant ones for around $5 each from Target and similar stores.

Plastic also has no place in furniture. Please resist the urge to use plastic outdoor furniture in your Airbnb. Of course, plastic chairs in the kitchen, like the stylish clear ones you see in interior decorating magazines are fine. Metal or wooden furniture is always sturdier. We understand that it may not go with the design direction of the property so try to use discretion.

3. Use Airbnb Price Optimization Tools like a Smart Pricing Tool

DPGO Software
DPGO Software

Using a dynamic pricing tool gives you the best chance at securing a booking while using the highest Airbnb daily rates possible. The vast majority of property managers use dynamic pricing, so it’s safe to say that it optimizes revenue.

Dynamic pricing is more than just price tips and optimizing nightly rates. It’s more of a holistic approach that sees an increase in occupancy rates too. You can use dynamic pricing over the holidays, special events, and peak tourism season to maximize earnings. Seasonality is less of a concern when you price dynamically too.

As a host, you’re in the business of Airbnb rentals and the name of the game is to increase your booking rates and earn more money. Airbnb price optimization is tricky, but using the pricing recommendations from DPGO is a great way to increase your profits. DPGO analyzes the fluctuations in your local rental market environment and updates your prices in real-time. No matter the day of the week, your prices will be kept competitive 24/7, 365.

If you perfect your rental pricing model, then the traction that your listing gets on Airbnb will increase too. Popular and updated listings are continuously found higher up in Airbnb search results. Whether you’re a Superhost or not, being close to the top of the page can make a difference to your Airbnb business.

4. Make Sure to Market Your Listing

Simply listing a property on Airbnb is not enough to spark success. Just like any recipe, you need all of the raw materials. Only once they come together can you create something wonderful. And, we hate to say it, but Airbnb price optimization alone may not even be enough. Don’t get us wrong, it will make a huge difference, but it can only attract based on price. Follow all of the DPGO prompts, and you’ll be well on your way to a successful rental property.

Back to marketing, remember that your listing page on Airbnb is basically an advertisement. Advertising companies make millions in designing the most attractive advert material that they can. It might help to examine the basic factors of any advert: images, text, and call to action.

Starting with images, you need to make sure that your listing has professional photography. Airbnb users judge a listing on their images and it just takes one picture to deter a potential guest. Use natural lighting, avoid pictures of toilets, style your space and find the angles that make your listing look the most enticing.

Next, the text on your listing matters. You want to complete the vision of your listing with the words in your description. This is where you can start to show which guests your listing is geared towards. A popular approach is to craft a story. Invite guests to relax in your living room in front of the fire while enjoying a delicious cup of coffee from your Keurig. See how those brand mentions come in handy?

Lastly, a call to action. Why not end your description with a question? Something like “Are you ready to escape the city and relax in utter serenity, surrounded by nature?”. Remember, you want to entice potential guests to choose your listing.

If you want more pointers, have a look at the separate post we did on writing the perfect listing description.

5. Prioritize Cleanliness & Style Your Listing

There are few guests, if any at all, who don’t care about cleanliness, especially now. In light of the pandemic, not even Airbnb price optimization could save some hosts from closing up shop. Now, there’s light at the end of the tunnel and cleanliness has never been more important.

We cannot stress this enough: make sure your listing is clean. It may not matter for the first bookings but once your reviews start coming in with low ratings for cleanliness, your booking rate will decrease. A poor cleanliness ranking is hard to shake so get ahead of the issue and ensure that your listing is sparkling clean. Your reviews will thank you in the long run, and so will your occupancy rates!

Moving on to styling your listing. In order to create a space that people will want to pay to stay in, you need to focus on styling. Decide on a design direction, and go from there. There are plenty of choices: nostalgic, modern, classic, refined, cosmopolitan, and more. Pick a style and try to keep it consistent throughout your listing. It can be as simple as a color scheme and as complex as a very obvious theme.

Also, it’s a nice added bonus to leave a welcome basket or some basic essentials for your guests. It shows them that you care and have thought about their comfort. You can also leave a note in your welcome packages requesting that they write you a review once they have checked out.

6. Communication is Key

Communicating with your guests is integral to your success as an Airbnb host. It allows you to understand their expectations, and explain the rules of your listing. The open dialogue will also help your guests feel comfortable enough to call you if there is an issue. The worst scenario is having a guest who does not want to alert you to any issues and just requests a refund straight away.

Before check-in, send them a welcome email with your guest guide, electronics manual, local area activity guide, and house rules attached. In COVID times, electronic copies are better than printed ones. Also, include any logistical info like Wi-Fi password or property access code. Be sure to include your contact number or a number to call in case of an emergency if you are not located nearby.

Once the guest checks out, and they are no doubt happy at the value for money that your Airbnb price optimization created, ask them for a review. If you are hesitant to do so, review them as a guest and this might prompt them to write a review for you as well.

Airbnb ranks active listings and hosts with better reply stats further up in their search results. Make sure you reply to every message in a timely fashion, even if your reply is simply to inform them that those dates are booked. Although you should be keeping an up-to-date calendar anyway, that’s a point for a different post.

DPGO: The Airbnb Price Optimization Tool for You

Optimizing an Airbnb listing takes serious work. Luckily for your users, we ensure their booking rates and revenue are in tip-top shape. DPGO is more than just an Airbnb pricing tool. We allow our users to input a range of data from automatic long-term discounts, seasonal fluctuations, last-minute reductions, and market-driven price hikes.

Dynamic pricing is not based on simply having lower prices. In fact, competitive pricing does not always mean lower. It simply means more attractive to potential guests. We analyze your listings amenities, features, location, booking rates, reviews, and more to compare them with that of your closest competitors. We then use that information to craft a pricing strategy, especially for your property, not forgetting to work within the pricing limits that our users set.

DPGO users can input base price, minimum stay requirements, minimum price, maximum price, discount percentages, discounts for weekdays or price increases for weekends, and seasonality changes. If you don’t believe us, try DPGO for yourself for free! We’ll give you a 30-day trial period to test out DPGO and see the increased booking rates for yourself.

Sign up for your free trial here. Remember, you don’t need to register a credit card when you create a profile, we have no usage limitations and no limit on the number of Airbnb listings that you can connect. You can also cancel your profile at any time with no cancellation fee.

Take a tour of the latest update to the DPGO interface!

Keen to learn more about the world of Airbnb? Check out a few more of our blog posts: Perfecting Revenue Management, Earning More in Peak Season, and Navigating a Host-Only Airbnb Fee Structure.

Your Airbnb pricing strategy is key to your eventual success. You need a clear strategy for managing your revenue and pricing decisions throughout the entire year. Airbnb listings can be tricky to price when you don’t have access to detailed market data. And it gets even trickier when you start to deduct the Airbnb hosting costs.

There have been rumors for years about Airbnb moving over to a mandatory host-only service fee structure. Obviously, this will affect both the booking rate and pricing of your Airbnb rental. If you own a vacation rental, how are you supposed to alter your Airbnb pricing strategy to keep earning optimized revenue? Well, if you’re in the Airbnb business, then keep reading!

Airbnb hosts face a near-constant battle to find the ideal nightly rate to attract bookings. Within that rate, hosts need to consider base prices, break-even costs, Airbnb fees, additional fees, and security deposits (if they so wish). When Airbnb changes the fee structure, hosts will have to recalibrate their pricing models. If they don’t, they’ll lose out on valuable income.

This is your DPGO Pricing menu. Here you can set your Base Price, plus your Minimum and Maximum prices.

What is an Airbnb Pricing Strategy?

In short, an Airbnb pricing strategy is the approach you take to determining the daily rate of your Airbnb property listing. Some hosts want higher occupancy rates so they lower their prices to attract more bookings. Some hosts want to make as much money as possible, so they charge higher rates to maximize their earnings.

The approach you take to pricing your Airbnb listing is completely your choice. But it is inherently linked to your business goals. Of course, money is the main goal, but would you rather go for quantity or bookings or quality of rates?

Your short-term rental pricing needs to be optimized to extract as much revenue from every booking as possible. Using a dynamic pricing tool makes this process easier, but you will still need to determine your business goals.

Revenue Management Guide 2

How are Airbnb Fees Currently Structured?

Airbnb currently offers two fee models: Split-fee and Host-only. The vast majority of hosts choose the split-fee option. This means that Airbnb charges the host 3% of the booking value. The guest pays anything under 14.2% of the booking value (including cleaning fee and any additional guest fee). Airbnb Plus hosts and those with Super Strict cancellation policies may pay more than the standard 3%.

Host-only fees mean that guests simply pay the nightly rate, plus the cleaning fee and any additional fees that the host elects to charge (like extra guest charges or pet fees). Ordinarily, these fees range between 14% and 16%.

When determining daily rates, hosts will need to account for these Airbnb charges. And this gives rise to the question – how can I keep my prices optimized when Airbnb takes between 14% and 16% of the booking value?

How Can Dynamic Pricing Help?

Dynamic pricing works to optimize your revenue. It finds the best and most attractive price in that given market environment in order to secure a booking.

We created DPGO to be the most advanced dynamic pricing tool in the market. By including AI, machine learning, and yield management, we ensured that our software was constantly learning and improving its smart pricing recommendations. Pricing algorithms are complicated, but we knew exactly the type of insights that Airbnb hosts need to optimize their earnings. So, we made sure that DPGO had them!

The DPGO interface allows users to input a range of values that form the basis of their pricing strategy. Without this pricing framework, dynamic pricing cannot be enabled. Starting with Base Price, users are given the option to enter a custom price or select one of our recommendations. We have three recommendations and they are Conservative, Recommended, and Aggressive. While your Base Price is just one value, it represents a dynamic set of demand-driven rate variations.

Users can also opt to input their minimum and maximum price which will guide our pricing of your rental property. This is where host-only fee structures come in. By determining the minimum price that you can accept while still making a profit and entering that value into the DPGO interface, you will ensure that securing a booking will never cost you money.

Even though DPGO offers price tips for last-minute discounts, seasonality adjustments, longer stays, and day of the week price changes, our software will never set your prices lower than your stipulated minimum price.

How Will the Market React?

As fees are calculated as a percentage, there is no way of knowing the exact amount ahead of time. DPGO was designed to get as much as possible from each and every nightly price. This means that no matter your free structure, we’re here to help you earn more money!

If Airbnb does change to a host-only fee structure, what do you think hosts who do not use dynamic pricing will do? They will raise their prices. DPGO will then observe this mass-market shift, and adjust yours accordingly. You won’t have to do anything at all! This is the beauty of dynamic pricing. So even if Airbnb does make this drastic change at some point, DPGO dynamic pricing will continue to save you time and earn you more money!

Vacation Rental Pricing

If you’d like to experience the kinds of insights that we offer and see the change in your business for yourself, click here to start your free trial! We’re giving new users the opportunity to try DPGO for free for 30 days, and you don’t need to register a credit card when you create your profile.

While you’re here, why not check out a few more recent blog posts? We explain why DPGO is the perfect dynamic pricing tool for property managers here. And here we discover whether being a Superhost really increases revenue or not!

If you’re looking to boost your Airbnb occupancy rate with a clear pricing strategy, then our dynamic pricing tool is perfect for you! DPGO is ideal for every Airbnb host, no matter the size of their listing property portfolio. Whether you’re managing one listing or one hundred listings, DPGO can help!

Our algorithm works with real-time market data to determine the best price for your listing. Our recommendations are specific to the given market environment at the time. Not only does this help vacation rental owners optimize their earnings, but it can also be used as an added tool for property managers and businesses.

In this post, we wanted to explore the suitability of the DPGO dynamic pricing tool for use by property management companies.

Multi-Listing Dynamic Pricing Tool

There is no limit to the number of listing you can manage under one DPGO profile. In fact, we have clients with over 3,000 listings! DPGO assists with automation, strategy, and reporting. Our dynamic pricing software takes the manual effort out of rental pricing.

Our pricing recommendations are based on a number of factors. These include the market environment, competitors, exchange rates, the pricing limits you set (like base price), and more. Our pricing solutions mean that property managers can set up a pricing framework and leave us to do the rest.

We are always available to help users with a large number of listings set up the pricing rules for each of their properties. And because this customization process can be laborious, we’re on hand to help! For users with a smaller number of listings, setting up your pricing limits takes minutes. Plus, you only ever need to do it once!

We offer four pricing strategies: Recommended, More Conservative, More Aggressive, and Custom. You can choose different strategies for each of your client’s listings, depending on their needs. Our Recommended strategy is unique to each listing and is created by analyzing expansive amounts of local market data. Our price recommendations give your listing the best chance of securing bookings. By making use of artificial intelligence and machine learning, we optimize your daily rates with competitive pricing!

DPGO Charting Capabilities

When you’re managing the prices of multiple short-term rental properties, success reporting is important. Your clients will want to see your progress, and our charting capabilities will help you illustrate your progress!

Our DPGO Performance Dashboard features a range of easy-to-read graphs and charts. These charts illustrate a range of data from the average length of stay to historical data and pricing. We offer high functionality for multiple users via the user-friendly DPGO interface.

Dynamic Pricing Tool Health Score

By using our smart pricing solutions, your channel managers can keep track of a listing’s process and improvement thanks to our health score capabilities. We generate a listing’s health score by analyzing how well your listing booking out in a set period. Then we use that data to create a score out of 10. The higher the score, the healthier the listing! DPGO also allows you to keep track of your previous health scores, which helps you keep track of progress.

Our DPGO interface also shows you the average Health Score in your listing’s local area. This is a great comparison tool and will help you understand how to further improve your property’s performance! It gives you a real-time figure to take to your clients and illustrate how well your company is doing in managing their property.

Better Airbnb Revenue Management

We already did a post on revenue management, but we didn’t really go into detail about how we can help property managers. Your clients want their listings to be a success. And while you manage the listing, we help you find the optimal prices to get as much for your clients as possible.

Our complex data metrics allows you to pinpoint why a listing is not succeeding in the way it should. Then our expert advice can help you fix it! Price optimization is a very specialized subject and only those with access to market data can truly optimize your prices.

In the rental industry, it’s all about finding the right price. With DPGO, finding that price, securing that booking, and impressing that client has never been easier.

Short-Term Rental Seasonality

When you’re managing multiple listings across multiple cities, the high season could be different for each one. But how are you supposed to manage seasonal price changes? Good thing you’re a DPGO user! We designed a special seasonality function that allows you to change your pricing based on the month. And you can set this up months in advance. DPGO users will be given four options for seasonality adjustment strategies: Conservative, Aggressive, Custom, and Recommended.

By pricing more aggressively in your busier periods, you can secure more revenue. Similarly in historically quieter periods, offering more flexible rates will boost occupancy rates. This will increase a listing’s annual profitability and make your clients very happy!

Once again, if you need help setting up seasonality adjustment settings, let us know and someone from our Support Team will be in touch to offer assistance.

Last-Minute Discounts

Ideally, your listings are booked for the optimal price with the ideal length of stay, well in advance. But what should you do if you still have gaps in your calendars and the dates are fast approaching?

In order to sell as many dates in your calendar as possible, we created the automatic last-minute discount function. If you get within a set number of days before an unbooked date, you can set DPGO to offer a preset percentage discount in order to encourage a booking.

We will never advertise rates lower than your base price, so offering a discount simply secures a booking and scores you extra revenue when you might have missed out completely. As long as your Base Price is set correctly, offering a discount simply increases the likelihood of a booking. Yes, you are bringing in less money than you would at non-discounted prices, but any booking above your Base Price is better than no booking!

DPGO Integration Opportunities

If you’d like to explore the option of a DPGO integration with your property management systems, then you can contact us directly at info@dpgo.com.

If you’d like to try DPGO, then sign up for your free 30-day trial here. You don’t need to register a credit card when you sign up and there are no hidden fees! If you decide that DPGO is not for you, cancel your profile at any time, for no cost whatsoever.

While you’re here, why not take a look at a few of our other blog posts? Do you know which cancellation policy is right for you? Well, find out here! We also dived into the data on how to best price your listings during high season!

Believe it or not, your vacation rental pricing strategy is as important in the off-season as it is in peak season. As an Airbnb host, you should be constantly looking to maximize your short term vacation rental earnings. Smart pricing is the way to do that. According to RentingYourPlace.com, “About 60% of your potential income comes from the intrinsic value of your property, location, and amenities. The other 40% is dependent upon implementing an effective Airbnb pricing strategy.”

We wanted to take a second to examine how a clear vacation rental pricing strategy, paired with a few general listing admin changes can transform your Airbnb earnings in peak periods. 

As you know, our DPGO team is made up of property managers and we specialize in dynamic pricing. Let’s jump straight in and start our guide on how to maximize your revenue and occupancy with smarter decision making and a clear vacation rental pricing strategy. 

How to Earn More with a Clear Vacation Rental Pricing Strategy

1. Start Seasonal Pricing Early

By the end of one peak season, you should be already thinking about the next season’s pricing. Seasonal pricing depends on a whole host of factors. These include competitor pricing, market supply and demand, overall market health, and even exchange rates.

The key to pricing is preparation and research. Knowing how your prices fared the season before is critical. If your occupancy rates were low in comparison to that of your competitors, then it’s highly likely that your prices were too high. This will have scared away potential bookings, as they could secure a similar listing at a cheaper price. 

If you’re a DPGO user, manually updating your prices is a thing of the past. You give us the pricing parameters, and we work within the framework that you set up. We also have a Seasonality Adjustment setting which will allow you to change your prices by season in order to maximize revenue. You can also follow the DPGO recommendations if you’re not too sure where to place your pricing. Simply enter a minimum price and a base price and leave the rest up to us! You can also enter a maximum price if you want to put a cap on what DPGO can charge for your listing.

2. Set Minimum Night Stays

Experienced Airbnb hosts will know the importance of setting minimum stays. While this isn’t explicitly part of your vacation rental pricing strategy, it does effect your revenue. Requiring a minimum number of nights for a booking will protect you from only having one and two night stays, sporadically spaced over your calendar. 
Most listings increase their minimum night stay requirement over peak periods as it means larger portions of their calendars are covered. They also do not need to spend large amounts of money on lceaning fees for one night bookings.

If you add in a minimum night stay, your listing is competitively priced and you are still not getting bookings, you can always relax these restrictions.

3. Be Mindful of Fees in Your Vacation Rental Pricing Strategy

Guests do not just compare your daily rate. They also look at total cost, inclduing fees. As part of your vacation rental pricing strategy, you should be using your fee structure in an optimized way. 

Drastically lowering your rates and making up for it in fess is not the best way forward. Nobody wants to pay a $150 cleaning fee for a three-night stay. Your flat nightly rate is not the only number that can scare bookings away. Remember that!

4. Plan for Local Events

Aside from peak season, booking rates in your local area can increase when a big event is taking place in the vicinity. Your short-term rental revenue will benefit if you price more competitively for these busy periods.

It’s commonplace in the vacation rental industry to increase prices for periods of higher booking rates. The dates of big local events certainly qualify. Analyze what your competitors are charging, look at hotel rates for those dates, and try to position yourself to attract bookings. Interestingly, some hosts decide to block off important dates well in advance in order to better understand their competitors’ pricing. They only unblock those dates once they have a better understanding of the prices for that season.

We're experts in local market data, and we've put all of the data you'll need in your account's Performance Dashboard.

Again, if you’re a DPGO user, then you’ll know that we take care of these pricing decisions for you. Our dynamic pricing tool allows you to optimize your vacation rental pricing strategy without skipping a beat! You won’t need to block any dates in your calendar because our dynamic pricing software uses a combination of historical market data and machine-learning predictions to find the right price for your listing up to one year in advance.

5. Last-Minute Discounts

Incorporating last-minute discounts is a great way to encourage a booking in the last few days before the desired check-in. If you lower your prices to encourage a last-minute booking, your listing will be more attractive to potential guests. There is also the added booking cancellation consideration. As these bookings are made very close to check-in, the host is protected by the majority of Airbnb’s cancellation policies.

Renters looking for the sweet spot between price, location and amenities. In the vacation rental business, how you compare to your competition is key. The market conditions need to be just right in order to secure a booking for your rental vacation home. By adding a discount to fast-approaching, unbooked dates in your calendar, vacation rental owners have the ability to increase their revenue and occupancy rates.

Wait a second, how can offering a discount help my revenue and play into a greater vacation rental pricing strategy? In the simplest of terms, any booking is better than no booking. Especially when you use DPGO and you’ve set a minimum price! Adding a minimum price means that we will never set your prices lower than the value you set. Calculate the cost of running your listing and make sure you set your minimum price no lower than that figure.

How Can DPGO Help Perfect Your Vacation Rental Pricing Strategy?

Our dynamic pricing tool analyzes market conditions in real-time to find the right price for the right guest and the exact right time. Unlike most algorithms, DPGO has the power to learn more with every pricing prediction and recommendation. We incorporated machine learning and yield management to create the most comprehensive, intelligent, and advanced pricing tool on the market today.

We understand the principles of real estate and making a success of any vacation rental property. Because we know that the vacation rental market is a tricky thing to navigate, we created DPGO! Pricing no longer needs to be the thing that you worry about at night. Our data-drive market insights will keep your prices competitive 24/7, 365 days per year.

While you’re here, you should check out some of our other blog posts! We recently examined how to perfect your Airbnb revenue management. We also explored how to attract family bookings and whether or not you should be pet-friendly.

Airbnb’s booking cancellation policies were big points of contention last year. As hosts reeled from the effects of the pandemic, guests had to cancel their existing Airbnb bookings. 

As the pandemic dragged on, hosts started becoming suspicious of the excuses that they were hearing again and again. These “buzzwords”, as some started to call them, started to pop up in every cancellation request hosts received. And after nine months of pandemic-control methods, hosts became skeptical of COVID-based excuses.

Government-mandated restrictions also constrained guest movement. These constraints include travel bans and flight suspensions. If a member of their traveling party contracted COVID, the guest is not legally allowed to travel. 

In this post, we wanted to go through the various cancellation policies offered by Airbnb. We also explain their intricate details, as well as the pros and cons of each. Let’s start with the least-strict cancellation policy. 

What Are the Airbnb Booking Cancellation Policies?

Flexible

Starting with the least-strict of all the Airbnb cancellation policies, Flexible allows the greatest guest freedom. The guest is entitled to a full refund until 24 hours before the scheduled check-in. If the guest needs to cancel less than 24 hours before check-in, the first night and the Airbnb service fee are non-refundable.

Moderate

With the Moderate booking cancellation policy, guests qualify for a full refund if they cancel 5 days before their scheduled check-in. If guests cancel within 5 days before check-in, the first night, as well as the service fee and 50% of all nights after that, are non-refundable. If the guest checks-in and decides to leave early, the next 24 hours are charged in full, and the following nights included in the booking will be charged at 50%.

Strict

The Strict policy means that guests can cancel up to 48 hours after making the booking, provided that the date of check-in is not within 14 days. To qualify for a 50% discount, guests need to cancel 7 full days before the local check-in time. If the guest cancels within 7 days of check-in, no refund will be granted.

Long Term

Long term bookings offer hosts the opportunity to gain a solid income for a set period without handling multiple guests. Airbnb automatically applied this policy to bookings of 28-days or more. These bookings are fully refundable for 48 hours after booking confirmation, provided that the cancellation occurs at least 28 days before check-in. If the guest cancels within 28 days of check-in, the first month of the booking and the booking fee are both non-refundable. 

Guests can cancel long-term stays and choose a new check-out date after they have check-in, but the guest is required to pay the host for the next 30 days. If the rest of the original booking is fewer than 30 days, the guest must pay their remaining stay in full.

Super Strict 30 Days

For a 50% refund, guests must cancel a minimum of 30 full days before check-in. If a guest cancels at any point within 30 days before check-in, the booked nights will not be refunded. If the guest checks-in and leaves early, none of the nights stayed, nor the nights booked will be refunded by Airbnb.

Super Strict 60 Days

For a 50% refund, guests must cancel no less than 60 days prior to check-in. When a guest cancels within 60 days of the scheduled local check-in time, the booked nights will not be refunded. If the guest goes through with check-in and leaves early, the nights not stayed will not be refunded.

What Are the Benefits of Lenient vs Stricter Policies?

With any discussion, there are two sides to the story. For guests, more lenient policies are better. For hosts, stricter policies are better. 

At the start of the pandemic, hosts with a Flexible or Moderate booking cancellation policy often benefited from higher booking rates. This was due to the uncertainty around COVID and regional travel restrictions. Airbnb users were hesitant to book listings with Strict booking cancellation policies. They did not want to lose out on money. 

Now, almost a year after the global outbreak, hosts are starting to tighten up their cancellation policies. They want to protect themselves against disingenuous pandemic-based excuses.  

Distribution of Cancellation Policies on Airbnb, 2020

The benefits, or rather benefit, of a more lenient cancellation policy, is that it attracts more bookings. People are intimidated by the idea of potentially losing money, even if they are sure that their dates are firm and set. Having a more flexible cancellation policy gives your guests greater freedom, but the consequences are harsher on the host.

Cancellation Policy by Superhost Status on Airbnb, 2020

As a host, the main consequence of Flexible booking cancellation policies is that you could miss out on revenue. If your dates are booked and you’re forced to give a full refund at the last minute, it’s highly unlikely that you’ll find another booking within 24 hours. 

Please keep in mind that Airbnb will not enforce your booking cancellation policy if there are extenuating circumstances and the guest can prove it.

Examples of ‘Extenuating Circumstances’

As we just mentioned, Airbnb will not enforce your cancellation policy if there are extenuating circumstances. They may ask the guest for proof, like a death certificate or proof of a travel restriction, and if the guest can provide this, then the full amount will be refunded, minus the service fee. 

Extenuating circumstances include:

  • Death or serious illness of a member of the traveling party or their immediate family
  • Serious injury that prohibits the guest from traveling
  • Natural disasters or serious weather incidents in the location of your listing or in the guest’s place of departure
  • Government-decreed obligations issued after the date of booking
  • Urgent travel restrictions and security advisories
  • Endemic or pandemic disease outbreak

The fact that Airbnb can step in and award refunds where the guest has proven their circumstances, some hosts feel motivated to opt for the Strict booking cancellation policy.

Remember the Airbnb Guest Refund Policy

As of December 2019, Airbnb instated the Guest Refund Policy. Airbnb defines this policy as being “available to Guests who book and pay for an Accommodation through the Airbnb Platform and suffer a Travel Issue.” 

This policy protects the guest if the host cancels at the last minute or misrepresents their listing in some way. According to the Airbnb Help Center, a guest is covered under the Guest Refund Policy if any of the below apply:

  • The guest could not gain access to the listing. 
  • The space is not clean or safe upon the guest’s arrival.
  • “Key amenities” are either not working or missing altogether. This covers things like undeclared construction work prohibiting you from using an amenity or facility. 
  • The listing is not as it was described in the listing description. For example, the number of bedrooms quoted is wrong, or the listing is not wheelchair accessible.

What Do We Recommend?

If we leave you with one thought, remember that your cancellation policy is completely your choice. Just bear in mind that choosing a Strict cancellation policy could scare away bookings and choosing a Flexible policy could cost you money. Our advice? Use the Moderate booking cancellation policy and sign up with DPGO to make sure you sell those last-minute cancellation days! 

DPGO Software

Do you want to try DPGO for 30 days for FREE? Then head over to our website to register! You don’t need to enter your credit card details when you sign up and you can cancel your profile at any time at no cost. Start your journey with DPGO now and enjoy higher occupancy rates and associated revenue. 
While you’re here, you should check out a few of our other posts! If you’re an Airbnb host, have a look at our forecasted travel trends for the year, and our specially-developed guide on how to use them! We also just published a report on how various travel trends affect short term vacation rental pricing!

Airbnb hosts need to stay informed of global travel trends. It’s critical to the success of their market rental property to stay informed so they can better take advantage of market fluctuations and surges.

Did you know, for example, that experts have predicted more local travel than ever in 2021? But how does this affect Airbnb hosts? What can they do to attract more bookings?

It is simply a question of optimization. You need to learn to identify the gaps in your listing’s customer appeal, fix them and market your property specifically to your target audience. You can’t control who Airbnb shows your listing to, but you can control the special touches that you include in your listing in order to better market your listing to certain guests. If your target audience is families, check out our guide on how to make your listing more family-friendly or pet-friendly.

Pricing during uncertain times can be chaotic. Choosing your pricing strategy is half the battle (one that DPGO can help you win). But how can the price of a listing be optimized to better take advantage of the annual travel trends?

Airbnb Trends 2021

Why the Price of Your Market Rental Property Matters

Pricing ultimately determines the success of your Airbnb listing. Of course, there are other considerations, like amenities and property features, but pricing can make or break your business. Not only does it attract, or repel, bookings but it also dictates your income and whether you can make your mortgage repayments.

Even in the greater real estate market, pricing is key. Renters and guests are constantly looking for the sweet spot where price, location, and amenities meet. Whether they are looking at a longer-term property for rent or an STR vacation rental, finding the right price to attract the right guests and the right time can be complicated.

Revenue Management Guide 2

Competitor Analysis

Whether you’re concerned only with property management, or the greater dynamic pricing debate, knowing the market environment is key. Understanding how your competitors price their listings will help you attract more bookings than they do: if not through price, then through added-value amenities or better property features.

Following the crowd is not always the worst idea. If all of your competitors increase their prices for a weekend in June, and you can’t seem to figure out why it’s probably a good idea to increase your prices too. Having lower prices can encourage higher booking rates. But it can also mean you’re missing out on extra money. Luckily for DPGO users, they don’t need to keep that keen an eye on their pricing, because we’ve got it covered!

DPGO offers comprehensive insights into your closest competitors. We monitor increases in booking activity and greater market trends to adapt your pricing before it’s too late. Missing out on surges in the market costs you money. DPGO does not just work for single-listing owners, it works for property managers too! Our platform allows the integration of multiple listings. Managing your rental listings from there is simple!

Knowing What to Charge

This is an interesting part of the market rental property pricing discussion. Instead of simply increasing basic rates at historically busier times in your calendar, examine the possibility of altering your associated fees. Cleaning fees, security deposits, and extra person fees are all ways to increase your pricing without scaring people away with a higher basic rate.

The forecasted travel trends for 2021 have predicted that group travel is going to boom. People want to socialize but cannot do so in public and thus are electing to go on group holidays. You can use this to your pricing advantage by charging extra for the additional individuals that will be staying in your listing.

The same goes for the digital nomad trend. You can charge higher rates for higher internet speeds, for example. Individuals who work from home want internet speeds that make that process easier. This presents hosts with an opportunity to earn more. Plus, in the age of social media, who wants the pain of a slow internet connection?

We wrote a blog post earlier this month about pet policies, and this is another great way to jump on the trend bandwagon for 2021. People love traveling with their pets. Local travel is predicted to take up a large portion of the market, and allowing pets could attract higher booking rates. Be pet-friendly, and charge a security deposit. Then consider increasing your cleaning fee and you’ll be in the best position to attract prospective tenants.

Attract the Right Guests

If your listing is well suited to families, keep that in mind with your pricing. Cleaning an Airbnb listing after a single guest is easier than cleaning up after an entire family. Children can cause damage to soft furnishings and carpets in your property. We know that dogs can too, but people may not take too kindly to you requiring an extra $100 deposit to allow their infant to stay.

Tailoring your prices to your target demographics is key to optimizing your income. Listing with high-end finishings and additional extras like fire pits and wine fridges can charge more because of the luxurious nature of the property. Bigger listings can charge more because they accommodate more people with a higher number of bedrooms. Listings in central locations can charge more simply because they are located “right in the action”. You can also charge more if your rental is close to grocery stores and other amenities.

Find the unique selling point of your property, make it the focal point of your listing on Airbnb and adjust your prices accordingly.

Post 6 - Taking Advantage of Airbnb Trends in 2021 1

Your pricing should react to market trends before you even notice them. This is where DPGO comes in. Our AI-driven pricing tool is so advanced that you no longer need to worry about pricing! Our complex data collection and analysis processes mean that we’ll adjust your prices for you on a daily basis. What is the end result? Well, higher booking rates and better income rates! Win-win, right?

DPGO was founded by a group of experienced Airbnb hosts and real estate investors. We know everything there is to know about the short term vacation rental market, and we hired the best big data engineers to design our pricing tool. We can help you optimize the pricing of your property listing by reaching your target market with dynamic pricing.

Sign up for your free DPGO trial now! You don’t need to register a credit card when you sign up. You can also cancel your profile at any time, with no costs at all! Register at www.dpgo.com and get started!

Similar to cancellation policies, pet policies can be a polarizing topic. Travel trends in 2021 are seeing tourists choosing to stay within their national borders. Which has left many wondering how their pet policies will affect their booking rates. 

Pets are part of the family. But the question must be asked: is accepting pets at your Airbnb property worth it in the long run?

Is Airbnb’s Pet-Friendly?

Surprisingly, few know the ins and outs of the legal side of this scenario. Of course, you do not have to accept pets, but what about emotional-support animals or service animals? What legal right do Airbnb hosts have to deny a booking made by someone with a service animal? 

Airbnb’s Nondiscrimination policy dictates that “hosts are expected to reasonably accommodate reservations where an assistance animal may be present, even if their listing/house rules state “no pets”.”

But how do they define an “assistance animal”? Well, Airbnb includes both service animals and emotional support animals as ‘Assistance animals’. There has been some confusion in the pst, but Airbnb clarified their position: “Airbnb defines assistance animals to include Emotional Support Animals. These are animals that are used as part of medical treatment and/or therapy to assist with an individual’s daily functional tasks but are not limited to a specific type of animal and are not required to be trained to assist an individual in a particular task. These animals are sometimes referred to as comfort animals or therapy animals.” 

There are exceptions of course. Hosts are allowed to request that “assistance animals” be removed from the property. But only if “the animal is out of control and the animal’s handler doesn’t take effective action to control it. Or if the animal is not housebroken. In either scenario, the host must still allow the guest to use the premises without the animal. Note that given their role in providing service or emotional support, assistance animals should not be left alone at a listing.” 

Another interesting aspect that many may not have considered is the pricing aspect. Can you charge extra for an ‘assistance animal’? Simply put, no, you can’t. It would be considered discrimination to charge extra for a service/emotional support animal.

How Do I Charge for Pets, if I Decide to Host Them?

As an Airbnb user, it’s easy to filter for pet-friendly listings, but double-checking is always a good idea. Check the listing description and rules to make sure that the property is pet-friendly. If you’re still not sure, ask the host directly if they allow pets. Then qualify which type of animals they allow. 

As an Airbnb host, it’s important to know how to charge a pet fee, if you decide to host pets. You can add a security deposit or a cleaning fee to offset any costs that hosting a pet may incur. 

Head to the Airbnb Help Centre for a guide on how to set a security deposit, and a cleaning fee

Are Pets as Messy as They Seem?

Hosting pets means that you will likely need to give your property a much deeper clean than normal. Furniture will need steam cleaning, rugs may need additional attention over and above the normal vacuuming. 

Most Airbnb hosts choose not to allow pets, and of the small amount that allows pets, most opt only to allow smaller dogs. So, where does this leave big dog owners?

Bigger animals come with bigger potential messes. However, this doesn’t necessarily mean that you shouldn’t make your listing pet-friendly. Listings that allow pets are in short supply, and with local holidays becoming the trend in 2021, opting to allow pets may mean the difference between a full calendar and an empty one. 

Charging a security deposit and a slightly higher cleaning fee will protect you from any potential losses, and generally speaking, most people with pets understand that pet-friendly listings are in short supply and won’t want to abuse one of the few listings that allow your four-legged friends. 

What Could I Gain by Allowing Pets?

Running a pet-friendly listing, like anything in life, has both rewards and drawbacks. 

By examining the predicted travel trends for 2021, it’s easy to see that domestic travel is going to take off this year. With international borders still opening and closing with regularity, travelers are seeking to explore the attractions of their home country. Also, with the sharp rise of the ‘work from home’ employee, most Airbnb stays are increasing in duration, as guests want to escape their normal surroundings for a few weeks. 

In light of this, many have decided to take their pets along for the trip, and are thus looking for pet-friendly listings. But what are the pros and cons of being pet-friendly?

The pros are an increased listing versatility, a greater chance of return guests, and the financial gains of taking advantage of a niche market.

The cons are potential damage to property and furnishings, higher cleaning costs (but you can charge a higher cleaning fee so this con can be negated), lack of appeal to allergy sufferers, and higher property maintenance costs. 

Ultimately, you have as much right to make your listing non-pet-friendly and you do to allow pets. As we stated above, assistance animals are a different story, but you have the right to refuse to host guests with pets if you so choose. It might be helpful to determine whether your competitors allow pets and whether being pet-friendly will help you take advantage of an uncatered corner of your local Airbnb market. 

How Can DPGO Help You Run an Optimized Airbnb Listing?

DPGO can help you analyze your closest competitors and determine how your listing compares to theirs. Based on a variety of factors, including property type, historic pricing, reviews, booking rates, amenities, location, and more, we generate a listing health score. DPGO users can see their health score, and that of their competitors, on the newly launched DPGO Performance Dashboard. 

Want to learn more about how DPGO can help your Airbnb listing or property business? Visit our homepage at www.dpgo.com, check out our social media pages (Facebook, LinkedIn, and YouTube) or contact a member of our support team to learn more! 

We know our dynamic pricing tool is the best and so we’re offering a free 30-day trial for new sign-ups so you can try DPGO for free! You can register here and start your journey with dynamic pricing! You don’t need to enter any kind of payment details when you register and you can cancel your profile at any time. 

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While you’re here, check out a few more of our blog posts! How about our guide to navigating host-only Airbnb fee structures? Or learning how DPGO works for property managers? What about learning how to earn more money in peak season?