Top 10 Short-Term Rental Influencers to Follow in 2023

In the rapidly evolving world of short-term rental business, staying updated with the latest trends, insights, and best practices is crucial for success. While there are countless resources available, few offer the same level of expertise and firsthand knowledge as industry influencers. As we venture deeper into 2023, here are the top 10 Airbnb influencers you should be following to stay ahead of the curve and elevate your hosting game. Dive in and discover the voices shaping the future of the industry.
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The dynamic world of short-term rentals is ever-changing. For hosts, property managers, and stakeholders alike, keeping pace with the latest developments is crucial to staying competitive and delivering top-notch experiences. Enter Airbnb influencers – the industry’s guiding lights who share their wisdom, insights, and innovative strategies to lead the charge and guide you to financial freedom.

Why Influencers Matter in the Rental Sphere

In today’s digital age, the role of an Airbnb influencer is pivotal. Harnessing the power of social media platforms, these influencers bring to light the best practices, trends, and insights of the ever-evolving world of short-term rentals.

Their opinions, curated from extensive experience and hands-on interaction with Airbnb and its host community, profoundly shape the choices and strategies of both novice and seasoned hosts. Influencer marketing has become a cornerstone for Airbnb’s outreach and educational initiatives. By collaborating with top Airbnb influencers, Airbnb collaborates to amplify its messages, ensuring that hosts worldwide are equipped with the best tools and knowledge.

For those keen on diving deep into the world of rental arbitrage, following an influencer’s blog post or social media feed can be invaluable. Many of these influencers have walked the path, transforming from rookies to experts, achieving the dream of being financially free through smart rental strategies on Airbnb.

Improve your guest experience by learning the tips from your favourite influncer.

How to Engage with These Influencers

While each Airbnb influencer has their preferred social media platforms, many are active across multiple channels. Instagram, Twitter, and YouTube remain favorites among Airbnb influencers. The power of influencer marketing in the short-term rental industry can’t be overstated.

By tuning into their webinars, you get firsthand insights into rental arbitrage strategies that have proven successful. Their detailed blog posts often shed light on how they became financially free through Airbnb.

Moreover, with Airbnb collaborates with some top influencers for its promotional campaigns, keeping an eye on their social media accounts can also give you a sneak peek into upcoming Airbnb features or promotions. Ensure you actively engage, follow, and interact with them to stay abreast of the latest in the Airbnb world.

Follow the best Airbnb influensers on their social media to know the lates Airbnb trends.

Benefits of Following Rental Influencers

By engaging with these influencers, hosts can:

  • Stay updated on market trends and shifts.
  • Unlock invaluable networking opportunities with other industry professionals.
  • Learn from real-life experiences and insightful case studies.
  • Access a treasure trove of hosting hacks and tips that can enhance guest satisfaction.

Top 10 Influencers Breakdown

1. Danny Rusteen (OptimizeMyBnb)

Bio: Danny is one of the top Airbnb influencers in the world. Back in 2012 he worked at the company headquarters in San Francisco. Since then, he’s been a guest on the platform for over 2,000 nights. He’s also the author of the best-selling book “Optimize YOUR Airbnb”, a superhost, property manager, and YouTuber teaching Airbnb hosts how to make more money.

Specialty: Airbnb listing optimization, enhancing visibility, and maximizing booking rates.

Platform: His website, complete with blogs and tutorials.

Danny Rusteen is an Airbnb influencer.

2. Mark Simpson (Boostly)

Bio: Mark Simpson is the founder of Boostly, one of the leading website design agency and online training academies that give Airbnb hosts the tools, tactics, and training to boost their profits through direct bookings. Boostly was created from Mark’s frustration at the lack of online support for marketing strategies specific to hospitality owners, and his own personal marketing expertise. Boostly Academy became one of the world’s largest community for short-stay accommodation owners.

Specialty: Marketing tactics, direct booking strategies, and platform algorithms.

Platform: Boostly website and his podcast series.

Mark Simpson, the founder of Boostly and an Airbnb influencer.

3. Julian Sage (Short Term Sage)

Bio: Julian Sage, the force behind “Short Term Sage,” is a recognized figure in the Airbnb and short-term rental industry. He isn’t just a host; Julian has skillfully blended his passion for real estate with a keen understanding of market dynamics to offer insights that are both actionable and effective.

Specialty: Property analysis, market trends, and guest behaviors.

Platform: Short Term Sage website with an informative blog and a corresponding podcast.

Julian Sage is an Airbnb influencer.

4. Rob Abasolo (Robuilt)

Bio: Known as the “Rental Guru,” Rob combines years of experience with insightful market analysis. Founder of an influential online community for hosts to share their stories and strategies. Rob shares his short-term rental expertise and DIY adventures with more than 10,000 subscribers on the Robuilt YouTube channel. He’s an Airbnb Superhost with over $1,500,000 in booked reservations across 14 short-term rentals (and counting).

Specialty: Cost-efficient property management and optimization strategies.

Platform: YouTube for his video tutorials and Instagram for quick tips, daily updates, and engagement with his followers.

Rob Abasolo is one of the best Airbnb influencers.

5. Tony and Sara Robinson (The Real Estate Robinsons)

Bio: Tony and Sara Robinson is a dynamic duo known for their innovative investment strategies in the rental sphere. They have impressively built a $12M Airbnb portfolio in a mere three years! Their proficiency encompasses real estate investment, strategic property management, and the expansion of short-term rental enterprises.

Specialty: Market analysis and property diversification. Achievements: Authors of “Rental Revolution: Changing the Game in Short-Term Real Estate.”

Platform: Podcasts (Spotify, Apple Podcasts), Blog

Tony and Sara Robinson are great in influencer marketing.

6. Kyle Stanley (The Fearless Investor)

Bio: Known for fearless approaches to investment in the short-term rental market, offering a blend of strategy and on-the-ground insights. Authored a widely acclaimed book on leveraging short-term rentals for maximum profit.

Specialty: Comprehensive market analysis and emerging market trends.

Platform: Blog on the official website, YouTube series, and active on Instagram.

Kyle Stanley is an Airbnb influencer and investor.


Influencers serve as the industry’s compass, guiding both newcomers and veterans with their wealth of knowledge. Their experiences, innovative strategies, and insights are instrumental in shaping the future of short-term rentals.

Avatar for Max Zinovev

I'm a co-founder of DPGO and an experienced Airbnb host with a deep love for big data and cutting-edge technology. I’m thrilled to navigate the exciting confluence of hosting and innovative tech, sharing my insights, vision, and learnings along the way. My journey in the hospitality industry has been enriched by my fascination with developing solutions that empower hosts and elevate guest experiences. Let’s explore the multifaceted world of tech-driven hospitality together!

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