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Ever since the introduction of Airbnb Plus in 2018, hosts have been left wondering: which is better out of Airbnb Plus and Airbnb Superhost? General Airbnb hosts can, and still do, make a healthy profit on Airbnb and make up the vast majority of the hosting community. For those hosts that want to elevate their offering further, Airbnb designed two paths for them: Plus and Superhost.

In this post, we’ll dive into the details of both, and their respective pros and cons to try to bring you a little bit closer to deciding which option is better for your Airbnb business success.

Airbnb Plus

What is Airbnb Plus?

Launched in 2018, Airbnb Plus is Airbnb’s way to offer its users an elevated hospitality experience. Plus properties are differentiated from general Airbnb listings because they are seen as being on par with top global hotels, in terms of location, styling, and amenities. 

Airbnb Plus is currently only offered in larger metropolitan cities like London, Los Angeles, and Paris. That number is increasing and soon, Plus will be all over the world offering “all the comforts of home, plus more.”

How Do I Become an Plus Host?

Airbnb Plus is a curated program. Hosts can either be invited to join Plus or they can apply themselves. Prospective hosts need to pay a non-refundable amount of $149 for the application process, which does not guarantee acceptance into the Airbnb Plus program.

There are certain requirements that prospective Airbnb Plus hosts must meet before they can be considered for the program. These include:

  • The host’s average rating needs to be 4.8 or higher.
  • A host needs to have accepted 95% of booking requests for their listing over the past year. 
  • The host cannot have canceled any bookings over the past year (except in extenuating circumstances which may need to be proved. 

If a host meets this requirement, the property is then taken to the next stage where the property features will be assessed. The adjudicating panel usually looks for the following things, although Airbnb does not release their exact criteria:

  • Consistent design aesthetic and style throughout the property.
  • Plus properties must be well-maintained: clean, tidy and everything must be in working order.
  • Plus rentals need to be equipped with a range of amenities like a guest would have in the own home, namely:
    A kitchen stocked with cooking and dining utensils
    A bathroom with toiletry items and towels
    Other electronics: a safe, hairdryer, and microwave
    A Smart TV

Airbnb Plus Benefits

Depending on whether you’re sitting on the guest side of the equation or the host side, the benefits will vary. 

For guests, Plus offers an assurance of a listing’s quality. Guests that book through Airbnb Plus know that their accommodation will all have met the same high standards. Airbnb Plus saves this type of guest time by not requiring them to page through thousands of listings to find one that meets their high expectations. Guests that book through Plus are supported by a premium support team, meaning their queries are attended to faster by Airbnb. As Plus requires an almost perfect guest-acceptance record, guests do not need to wait as long for their booking to be confirmed. 

For hosts, the benefits of Plus are primarily financial. Due to their Airbnb status, these hosts will be able to charge more per night. According to iGMS, Plus hosts earn an average of $250 per night, which is considerably higher than normal hosts (depending on the area, of course). Airbnb Plus hosts’ competitor pool is considerably lower as there are far fewer Plus properties than there are normal Airbnb properties. 

Benefits & Drawbacks of Airbnb Plus

Let’s get into the pros and cons of being a Plus host a little more. There is really only one drawback to Airbnb Plus and it’s that you have to list on Airbnb exclusively. Airbnb wants to make sure that they offer their users the best and so a non-compete agreement is standard practice for situations like this. 

The benefits of Airbnb Plus are extensive. These benefits include:

  • More listing views (According to VR365.com, Airbnb Plus properties get over 7 times more views than normal Airbnb listings).
  • 70% more nights booked (Again, according to VR365.com).
  • A special property listing page design and layout.
  • Access to priority Airbnb Support. 
  • An immersive home tour to help guests visualize your property.

Airbnb Superhost

What is an Airbnb Superhost?

Airbnb Superhost status is similar to Airbnb Plus in that it offers Airbnb users a certain guarantee of quality. Unlike Airbnb Plus, Airbnb Superhost status is open to every host and you don’t need to apply. 

How Do I Become an Airbnb Superhost?

Every host who can attain the following criteria over the last 12 months is eligible for Superhost status:

  • Hosts must have maintained a response rate of 90% or higher.
  • A host must have a cancellation rate of lower than 1%.
  • Hosts must have an overall rating of 4.8 or higher.
  • Hosts must have completed at least 10 trips OR completed 3 reservations that total at least 100 nights.

According to Airbnb – “Quarterly assessments begin on January 1st, April 1st, July 1st, and October 1st, every year. We’ll notify you of your Superhost status at the end of each assessment period—which usually finishes 5 days after the assessment begins. Only primary hosts are eligible to attain Superhost status.”

You can track your progress via the Superhost section of your Airbnb hosting dashboard. 

Benefits & Drawbacks of Superhost Status

The good news is that there aren’t any drawbacks to being a Superhost on Airbnb! And there is no bad news, so that’s encouraging. The benefits of a Superhost are as follows:

  • Higher-income – Superhost properties get more bookings.
  • Higher ranking in Airbnb search results.
  • Superhost status justifies higher prices.
  • Superhosts earn more when they refer friends to join Airbnb as hosts.

So, Which is Better?

Well, purely comparing Plus and Superhost status can be a little complex. One is more attainable than the other. But both are seen as an added value to Airbnb hosts. 

For hosts that can, we advise going to Airbnb Plus if your property is located in applicable areas and your design standards are where they need to be in relation to Airbnb’s expectations. 

Every Airbnb host should be aiming for Superhost status. Why wouldn’t you? Airbnb users are more likely to trust you and book your property if you have that extra level of reassurance.

How Can DPGO Help You?

Whether you’re listing on Plus, you’re a Superhost, or just a general Airbnb host, you can benefit from dynamic pricing. We use in-depth market data to find the optimal price for your listing in that given short-term rental market environment. We then automatically update your prices once per day to keep you competitive. 

To sign up for your free 30-day DPGO trial, visit our website www.dpgo.com/regsiter. If you have any questions or queries, please feel free to contact a member of our Support Team and we will get back to you! You can email support@dpgo.com or join the Help Chat on our website.

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While you’re here, why not check out a few more of our latest blog posts? We recently discovered that Sarasota, Florida had the highest occupancy rate of any US county during February of 2021! If you want a roadmap to success, check out our guide on 6 Ways to Airbnb Success. If you’re a property manager, have a look at why DPGO is the dynamic pricing tool for you!

Everyone in the short-term rental industry knows that February is a bit of a slump month. Christmas and New Year bookings have finished and people are trying to save money after their expensive festive season. But there is some serious news coming out of Sarasota, Florida this month! 

Not only has Sarasota overtaken Miami-Dade in the battle of the average Florida Airbnb occupancy rates, but it has overtaken every other Airbnb short-term rental location in the United States! 

You read it right – Sarasota, Florida is the county with the highest occupancy rate out of every county in the United States! What an achievement! The area’s occupancy rate for mid-February to mid-March is a whopping 84%. That is a full 24% higher than that of Miami-Dade and 39% higher than Los Angeles. 

Interestingly, most hosts in Sarasota (38%) have a minimum night stay requirement of between 7 and 29 days. Compare that with the 2-night minimum stay in Maricopa and the 1-night stay in Miami-Dade! This shows that Sarasota hosts are clearly making the most of the longer-term rental trend! This trend featured on our list of forecasted Airbnb trends for 2021

The average daily rate in Sarasota is not doing too badly either with $180 per night. Again Sarasota beats Miami-Dade with $152, Los Angeles with $120, and Maricopa with $175. Just for information purposes, the highest average daily rate in the United States was Pitkin, Colorado with $651.

Do You Want More Market Insights From Sarasota and More ?

At the end of 2020, we debuted our Markets feature which allowed non-DPGO users to access select data-driven insights about any market covered by DPGO. We’re happy to report that it has been a huge success! We’ve helped thousands of people access data-driven insights from their local markets. 

However, there are a few insights that we reserve solely for our users and honestly, we think it’s high time that you join us! Not only do we share all of our insights with our users, but we also offer a range of pricing strategies that fit seamlessly into your STR business goals. We also offer you the option to design your pricing strategy completely on your own, from Base Price all the way up to discounts and when to offer them. We’re offering all of our users the opportunity to try DPGO for 30-days for absolutely nothing! Click here to start a free 30-day trial of DPGO!

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Check out a few more of our latest DPGO blog posts! Did you know that Airbnb recently revealed that new hosts who accepted their first booking after the outbreak of the COVID-19 pandemic have since collectively made $1 Billion? Read more here! Looking to improve your Airbnb success? Read through our 6 Steps to Airbnb Success.

In a report published by Airbnb on February 17, 2021, the short-term rental platform claimed that hosts that have registered on Airbnb since the start of the pandemic have earned $1 billion in total. This earning total applies to new Airbnb hosts with one property listing.

Aside from being a momentous achievement, it also highlights that the STR market is surviving the global pandemic. In fact, during the festive period of 2020, Bloomberg reported something shocking. The US apparently was on track to reach 1 billion unsold hotel rooms. We did a report on the top 10 STR markets during that same period. You can read it here.

Once travel bans were lifted, people started searching for safe spaces. They wanted to escape their normal lives and still feel bio-safe. Airbnb rentals became the locations of choice. The numbers don’t lie. Single-property hosts who accepted their first bookings after the outbreak of the pandemic have earned a total of more than $1 billion. In less than a year, new hosts alone have drummed up $1 billion worth of business. That is momentous news for all STR stakeholders.

Post 6 - Taking Advantage of Airbnb Trends in 2021 1

Airbnb Report Insights

When the pandemic first appeared on the radar, many were afraid that the STR market would be left in ruin. In a message from Airbnb CEO Brian Chesky on May 5, 2020, he confirmed that Airbnb was reducing the size of its workforce by 25%. This news sent shockwaves across the market.

But, one year later, there is light at the end of the tunnel. There’s no disputing that travel will look very different when the smoke from the pandemic clears. The new task for Airbnb hosts is figuring out how to run a successful Airbnb business in an economically uncertain landscape.

In their report published on February 17, 2021, Airbnb went on to list where these new hosts were located, and their total collective earnings:

LocationCollective Earnings
Catskills and the Hudson Valley, New York, US$10 million
Los Angeles, US$10 million
Smoky Mountains, Tennessee, US$9 million
Atlanta, Georgia, US$8 million
South Florida Gulf Coast, Flordia, US$7 million
Vaucluse, France$7 million
Poconos, Pennsylvania, US$7 million
Cornwall, United Kingdom$5 million

Airbnb also released their global data on what the average host earned in the five countries with the highest number of new, post-pandemic outbreak hosts. This average earning is based on global booking trends for those areas.

CountryAverage Earning per Month
United States$3,900
Australia$3,400
Canada$2,400
United Kingdom$2,300
France$1,700

Have You Tried Dynamic Pricing?

DPGO offers comprehensive data-driven market insights, which help you optimize your Airbnb earnings. Our pricing recommendations create the most attractive price, without surrendering your earning margins.

We’re offering you the chance to try DPGO for free for 30-days so you can see the difference for yourself! Register here and get started on the most profitable year of your Airbnb hosting career!

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While you’re here, you might as well check out a few more of our latest posts! Ever wondered how dynamic pricing would cope with a host-only fee structure? Find out here! If you’re a property manager, learn more here about how DPGO is the pricing tool for you! Knowing how to price during peak season is critical to success and we created a guide for you!