{"id":3688,"date":"2021-08-29T22:07:12","date_gmt":"2021-08-30T06:07:12","guid":{"rendered":"https:\/\/www.dpgo.com\/go\/?p=3688"},"modified":"2022-06-02T01:30:07","modified_gmt":"2022-06-02T09:30:07","slug":"weekend-seasonality-airbnb-pricing","status":"publish","type":"post","link":"https:\/\/www.dpgo.com\/go\/weekend-seasonality-airbnb-pricing\/","title":{"rendered":"Optimize Airbnb Pricing with Weekend & Seasonal Adjustments"},"content":{"rendered":"\r\n

The world of pricing is filled with pitfalls. Most hosts avoid one only to fall into another slightly later. It can quickly turn into a nightmare if you\u2019re not keeping your wits about you at all times.\u00a0<\/p>\r\n\r\n\r\n\r\n

At DPGO, we are very aware of the importance of optimizing every single aspect of your pricing model. This includes smaller aspects like pricing for special dates and similar. We want to teach you how special Airbnb pricing for weekends and different seasons can make all the difference.\u00a0<\/p>\r\n\r\n\r\n\r\n

Here\u2019s how to use special weekend and seasonal Airbnb pricing<\/a> to boost your profitability and success<\/a>:<\/p>\r\n\r\n\r\n\r\n

Airbnb Pricing for Weekends<\/h2>\r\n\r\n\r\n\r\n

When discussing Airbnb<\/a> pricing, Weekends are often overlooked. You\u2019d be surprised how much of a difference weekend pricing can make to your monthly income. But how much of a price hike should you set for the weekends?\u00a0<\/p>\r\n\r\n\r\n\r\n

The answer is hugely dependent on three core factors: your local market, the breakdown of your market\u2019s demand according to the day of the week, and the average daily rate (both on weekends and during the working week). To understand the data, you\u2019ll need to purchase Airbnb data from the various vendors on the market. Or you could sign up for a dynamic pricing engine. It might be tempting to go for the latter as the cost is a once-off deal. However, remember that this data is raw and offers the untrained eye very little help and guidance.\u00a0<\/p>\r\n\r\n\r\n\r\n

Dynamic pricing engines however take this data offering to a new level with in-depth analysis as an accompaniment. The data is logically organized, analyzed, and displayed in the easiest-to-understand format. Concerning weekends, the optimization data can be displayed in a range of ways. This includes recommended percentage increases, recommended prices, and advisable strategies. At DPGO, we\u2019ve opted for a strategic approach. We present our users with four choices on their \u2018Weekend Pricing\u2019 setting menu. They can choose from our three strategies, plus the option to set their own weekend price adjustments manually.\u00a0<\/p>\r\n\r\n\r\n\r\n

\"More<\/figure>\r\n\r\n\r\n\r\n

Weekend Pricing Continued…<\/h2>\r\n\r\n\r\n\r\n

We explained our strategies a few weeks ago in a dedicated blog feature<\/a>. However, with weekend pricing, they differ ever so slightly. Our strategies towards weekend pricing are as follows:<\/p>\r\n\r\n\r\n\r\n

Recommended<\/strong>: This strategy uses only market data to decide on the best weekend price shift in order to reach the overarching business goals that our uses set in Step 1 of the Account Set-Up process. Choosing this strategy means that the recommended shift will change each week as the value is relative.\u00a0<\/p>\r\n\r\n\r\n\r\n

Conservative<\/strong>: Choosing this strategy for weekend adjustments means that we won\u2019t increase your pricing by the recommended number, but a lower, more conservative one. Hosts who choose this option are often concerned with ever-changing prices. They don\u2019t want to risk stark price inconsistencies from week to week.\u00a0<\/p>\r\n\r\n\r\n\r\n

Aggressive<\/strong>: The \u2018Aggressive\u2019 strategy tells our pricing engine that you want it to increase your prices by more than the recommended amount. Of course, choosing this strategy doesn\u2019t mean our pricing engine will skyrocket your prices and blame your choice of strategy. Instead, we use the recommended pricing increase and increase it further while still aiming to secure as many bookings as possible.\u00a0<\/p>\r\n