{"id":3531,"date":"2021-08-05T23:13:57","date_gmt":"2021-08-06T07:13:57","guid":{"rendered":"https:\/\/www.dpgo.com\/go\/?p=3531"},"modified":"2022-06-01T23:28:01","modified_gmt":"2022-06-02T07:28:01","slug":"property-owner-dynamic-pricing","status":"publish","type":"post","link":"https:\/\/www.dpgo.com\/go\/property-owner-dynamic-pricing\/","title":{"rendered":"How to Talk Dynamic Pricing With Airbnb Property Owners"},"content":{"rendered":"\r\n

In the world of short-term rentals, Airbnb property owners cannot afford to take their eyes off the prize. The world of Airbnb<\/a> is constantly changing and sometimes when property owners are not intimately involved in the running of their listings, property managers<\/a> are left needing to innovate.\u00a0<\/p>\r\n\r\n\r\n\r\n

If you\u2019re an Airbnb property manager<\/a>, you\u2019ll know very well that it can sometimes be difficult to discuss business advancements with the owners of the properties that you manage. As you\u2019re are already charging fees for the running of these properties, it\u2019s normal to sometimes find it awkward to broach the topic of increasing spending on additional services like dynamic pricing.\u00a0<\/p>\r\n\r\n\r\n\r\n

Let\u2019s start with the basics\u2026<\/p>\r\n\r\n\r\n\r\n

What is Dynamic Pricing?<\/strong><\/h2>\r\n\r\n\r\n\r\n

In a nutshell, dynamic pricing<\/a> is a model system that uses demand to determine your prices. Of course, it\u2019s more complicated than that simple explanation, but that\u2019s the very basic idea.\u00a0<\/p>\r\n\r\n\r\n\r\n

One of the foundations of modern business is charging as high a price as possible without driving away demand. The dynamic pricing systems of the current era are considerably more advanced, examining much more than just demand to determine prices.\u00a0<\/p>\r\n\r\n\r\n\r\n

In a short-term rental understanding, dynamic pricing allows hosts to alter their pricing based on seasonality, demand, market trends, booking surges, currency exchange shifts, travel restriction updates<\/a>, and so on. Some dynamic pricing companies have more advanced technologies behind their offerings and can offer much more accurate pricing recommendations. As well as being the more affordable option on the market, we also boast the most advanced pricing algorithm available. You can learn more about how DPGO works and where we collect data from here<\/a>.\u00a0<\/p>\r\n\r\n\r\n\r\n

Now let\u2019s move on to why your property owners need to try dynamic pricing…<\/p>\r\n\r\n\r\n\r\n

How Does Dynamic Pricing Help?<\/strong><\/h2>\r\n\r\n\r\n\r\n

Dynamic Pricing helps you earn as much as possible for every booking. Without it, you might set a price that is drastically below what you could have charged if you knew more. On the other hand, you might miss out on a booking when your prices are just slightly too high. We\u2019ve seen instances where a short-term rental host was beaten to a booking by a discount of just $10. Price is often cited as the most important factor<\/a> when making a final decision about a rental property. This is especially important with the various platforms\u2019 advanced filter capabilities.\u00a0<\/p>\r\n\r\n\r\n\r\n

By making use of real-time market data, your pricing benefits from an ultra-updated price understanding of the current market environment. When the market slumps and you\u2019re using a dynamic pricing engine, your pricing decreases. When the market surges and you\u2019re using a dynamic pricing engine, your pricing will increase. Without dynamic pricing, not only will you not know where the market is moving, but also how your prices need to change.\u00a0<\/p>\r\n\r\n\r\n\r\n

\"Dynamic<\/a><\/figure>\r\n\r\n\r\n\r\n

Now let\u2019s explore how you can present dynamic pricing to your property owners as a must-have optimization technology\u2026<\/p>\r\n\r\n\r\n\r\n

Why Do I Need a Dynamic Pricing Tool?<\/strong><\/h2>\r\n\r\n\r\n\r\n

If increased occupancy rates and higher profits don\u2019t completely sway your Airbnb property owners’ minds, then perhaps the other factors<\/a> that we\u2019ll explain below will do the trick.<\/p>\r\n\r\n\r\n\r\n

Personalized Settings<\/strong><\/em><\/h2>\r\n\r\n\r\n\r\n

The beauty of dynamic pricing tools like DPGO is that they are completely personalizable. Sure, we have ready-to-use pricing strategies that correspond to your business aims, but each one is still customizable and it\u2019s very easy to make these adjustments.\u00a0<\/p>\r\n\r\n\r\n\r\n

DPGO has a five-step setting structure. Namely, these settings pages are Prices<\/a>, Minimum Stays<\/a>, Discounts<\/a>, Weekends, and Seasonality. There is also a sixth step option to add a property nickname. You can alter everything from minimum stays to discount percentages and when to offer them. Our advanced reporting capabilities mean that if your strategy isn\u2019t working for you 100%, you\u2019ll be able to easily identify the issue and make appropriate changes. We\u2019re also always here for support and advice if you need us!<\/p>\r\n\r\n\r\n\r\n

\r\n
https:\/\/youtu.be\/KFE6OkmK3HU<\/div>\r\n<\/figure>\r\n\r\n\r\n\r\n

More Than Just Pricing <\/em><\/strong><\/h2>\r\n\r\n\r\n\r\n

Dynamic pricing tools offer much more than just optimized pricing. In essence, the more advanced engines act as a new property management interface. They cannot communicate with guests but in terms of booking requirements, calendar management, pricing rules, discounts, and so on, a pricing engine like DPGO can optimize them all.\u00a0<\/p>\r\n\r\n\r\n\r\n

If the Airbnb property owner is already paying you as a property manager, then we\u2019re betting that you might face some resistance when trying to convince them to pay even more. We\u2019re very aware that people who haven\u2019t seen the benefits of dynamic pricing for themselves might be slightly skeptical, so we offer a free 30-day trial to give people the opportunity to experience the benefits firsthand. You don\u2019t need to register a payment method when you sign-up and if you\u2019re not 100% happy with the services that we offer, then simply deactivate your account once your free trial is over!<\/p>\r\n\r\n\r\n\r\n

Balancing Annual Performance<\/em><\/strong><\/h2>\r\n\r\n\r\n\r\n

Everybody knows that short-term rentals have on- and off-seasons. Usually, the summer season is more popular and the winter season is less so.\u00a0 By making use of a dynamic pricing engine, you put your listing in the best position to earn as much as possible in peak season and win those few and far between bookings in off-peak season. In doing so, your listing\u2019s annual performance is more balanced. Without a dynamic pricing engine, you run the risk of operating a profitable business for only one-third to one-half of the year.<\/p>\r\n\r\n\r\n\r\n

Charting Enhanced Performance<\/strong><\/em><\/h2>\r\n\r\n\r\n\r\n

We\u2019re pretty much knee-deep in data pretty much 24\/7, and we know how overwhelming it can be. This is exactly why we decided to build DPGO with unrivaled data display capabilities. Not only can you quickly and easily ascertain how your listing is performing, but you can also compare that performance to the greater market and your direct competitors via the Performance Dashboard<\/a>.\u00a0<\/p>\r\n\r\n\r\n\r\n

\r\n
https:\/\/youtu.be\/xjA2HGCGpes<\/div>\r\n<\/figure>\r\n\r\n\r\n\r\n

How Can DPGO Help?<\/h2>\r\n\r\n\r\n\r\n

DPGO offers the best, more accurate pricing engine on the market today for the most affordable rates. We might be the new kid on the block, but there\u2019s a reason we acquired so many customers so quickly. It\u2019s because our approach to pricing, client interaction, and user experience is a winning recipe. Don\u2019t believe us? Sign up for a free trial and see for yourself<\/a>!<\/p>\r\n","protected":false},"excerpt":{"rendered":"

In the world of short-term rentals, Airbnb property owners cannot afford to take their eyes off the prize. The world of Airbnb is constantly changing and sometimes when property owners are not intimately involved in the running of their listings, property managers are left needing to innovate.\u00a0 If you\u2019re an Airbnb property manager, you\u2019ll know<\/p>\n","protected":false},"author":6,"featured_media":3530,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[23],"tags":[],"yoast_head":"\nHow to Talk Dynamic Pricing With Airbnb Property Owners - DPGO<\/title>\n<meta name=\"description\" content=\"Airbnb property owners need property managers who are always looking for the next big thing, and that next big thing is dynamic pricing!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dpgo.com\/go\/property-owner-dynamic-pricing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Talk Dynamic Pricing With Airbnb Property Owners - DPGO\" \/>\n<meta property=\"og:description\" content=\"Airbnb property owners need property managers who are always looking for the next big thing, and that next big thing is dynamic pricing!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dpgo.com\/go\/property-owner-dynamic-pricing\/\" \/>\n<meta property=\"og:site_name\" content=\"DPGO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dpgo.software\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-06T07:13:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-02T07:28:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dpgo.com\/go\/wp-content\/uploads\/2021\/08\/Property-Managers-Dynamic-Pricing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Charlotte Rogers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Charlotte Rogers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dpgo.com\/go\/property-owner-dynamic-pricing\/\",\"url\":\"https:\/\/www.dpgo.com\/go\/property-owner-dynamic-pricing\/\",\"name\":\"How to Talk Dynamic Pricing With Airbnb Property Owners - DPGO\",\"isPartOf\":{\"@id\":\"https:\/\/www.dpgo.com\/go\/#website\"},\"datePublished\":\"2021-08-06T07:13:57+00:00\",\"dateModified\":\"2022-06-02T07:28:01+00:00\",\"author\":{\"@id\":\"https:\/\/www.dpgo.com\/go\/#\/schema\/person\/2814431b44fa1d12e46ab5d7aa5270c5\"},\"description\":\"Airbnb property owners need property managers who are always looking for the next big thing, and that next big thing is dynamic pricing!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dpgo.com\/go\/property-owner-dynamic-pricing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dpgo.com\/go\/property-owner-dynamic-pricing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dpgo.com\/go\/property-owner-dynamic-pricing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dpgo.com\/go\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Talk Dynamic Pricing With Airbnb Property Owners\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dpgo.com\/go\/#website\",\"url\":\"https:\/\/www.dpgo.com\/go\/\",\"name\":\"DPGO\",\"description\":\"DPGO is a dynamic pricing tool designed specifically for Airbnb hosts, managers and owners.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dpgo.com\/go\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.dpgo.com\/go\/#\/schema\/person\/2814431b44fa1d12e46ab5d7aa5270c5\",\"name\":\"Charlotte Rogers\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dpgo.com\/go\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c353689de4c3216b858541b6e8a0ee12?s=96&d=wavatar&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c353689de4c3216b858541b6e8a0ee12?s=96&d=wavatar&r=g\",\"caption\":\"Charlotte Rogers\"},\"description\":\"I love writing and I am seriously passionate about real estate and technology. 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