{"id":3057,"date":"2021-06-04T09:00:17","date_gmt":"2021-06-04T17:00:17","guid":{"rendered":"https:\/\/www.dpgo.com\/go\/?p=3057"},"modified":"2023-05-30T04:27:05","modified_gmt":"2023-05-30T12:27:05","slug":"airbnb-data-insights-2020-2021","status":"publish","type":"post","link":"https:\/\/www.dpgo.com\/go\/airbnb-data-insights-2020-2021\/","title":{"rendered":"Airbnb Data Insights: A Year in Recap"},"content":{"rendered":"\r\n

Airbnb data is critical for running a supercharged and successful vacation rental business. Occasionally, you don\u2019t need to know exactly what your competitors are doing, but a general view of how the market is behaving is a better indicator of whether you need to make changes to your listing or booking settings.\u00a0<\/p>\r\n\r\n\r\n\r\n

We wanted to show you the power of these Airbnb data insights<\/a>, so we collected and analyzed a range of Airbnb data to give you some interesting facts about how Airbnb listings are run in the United States.\u00a0<\/p>\r\n\r\n\r\n\r\n

To make things a bit more logical, we divided this post into statements of fact. Then, underneath those statements, we explain the data, why this data should matter to you, and why it should influence your Airbnb property.<\/p>\r\n

What Does the Airbnb Data Show?<\/h2>\r\n\r\n\r\n\r\n

On average, Airbnb listings in the U.S. have 36 reviews<\/h2>\r\n\r\n\r\n\r\n

According to our data, if you take the number of reviews on every Airbnb listing in the United States, then averaged them out, you\u2019ll arrive at the number 36.\u00a0<\/p>\r\n\r\n\r\n\r\n

At the same time, half of all Airbnb properties in the United States have 11 reviews or fewer. This means that 50% of North American Airbnb listings bridge the gap between 11 reviews or fewer and an overall average of 36.\u00a0<\/p>\r\n\r\n\r\n\r\n

Knowing the average number of reviews in the United States should give you a rough guide to what to aim for. You can increase your reviews by requesting reviews from guests or reviewing guests in the hope that they reciprocate. Reviews are really important<\/a>, so keep that in mind!<\/p>\r\n\r\n\r\n\r\n

Alabama has the lowest average number of ratings, with just 19. Oregon has the highest with 56 per listing.<\/p>\r\n\r\n\r\n\r\n

Wi-Fi is the most popular amenity<\/h2>\r\n\r\n\r\n\r\n

Your amenities can make or break a booking. They’re that<\/em> important.<\/a> In the United States, Wi-Fi is the most common amenity, with 95.9% making mention of it in their Airbnb property listings. The next most common is a smoke alarm, with 93.7% of listings coming fitted with one or more.\u00a0<\/p>\r\n\r\n\r\n\r\n

After that, TV sets, \u2018Essentials\u2019 and heating rank next on the list with 91.4%, 90.8%, and 89.8% respectively.\u00a0<\/p>\r\n\r\n\r\n\r\n

This sort of data shows you that if you don\u2019t already, you need to think about installing Wi-Fi in your property. If 95.9% of listings have it, it means it\u2019s an essential item, and not having it may differentiate you from the rest of the market in a negative way.<\/p>\r\n\r\n\r\n\r\n

\"Airbnb<\/figure>\r\n\r\n\r\n\r\n

The popularity of some amenities<\/a> is highly dependent on the location<\/h2>\r\n\r\n\r\n\r\n

Amenities like air-conditioning, pools, and indoor fireplaces vary in popularity according to location. If you think about it logically, why would short-term rentals in Hawaii need an indoor fireplace? On the other hand, why would listings in Alaska need pools?\u00a0<\/p>\r\n\r\n\r\n\r\n