February is a difficult month for short-term rental hosts and managers. After the industry unrest caused by the pandemic, experts predicted that February 2021 would be one of the worst-performing months of the last few years.\u00a0We dived into the data, and here is what we found…<\/p>\r\n\r\n\r\n\r\n
We don\u2019t know where those \u201cexperts\u201d got their numbers! Because it\u2019s certainly not what we saw in our February data insights<\/a>. Like we did in January, we wanted to look back at the Airbnb<\/a> industry\u2019s top 10 performing markets<\/a>. But, unlike the blog post we did back in January, this month we wanted to take a look at something different. We are looking not at the best overall performing markets, but the ones that displayed the greatest positive change.\u00a0<\/p>\r\n\r\n\r\n\r\n We divided the data into more digestible sections, namely occupancy rate, average daily rate, and total room count.<\/p>\r\n\r\n\r\n\r\n As you know by now, Airbnb has embarked on a serious marketing campaign<\/a> to expand its host network. This campaign started at the start of the year. It\u2019s too early to tell whether this campaign has been a success or not. But we isolated the ten most improved counties according to occupancy rates. We compared February and March of this year to show you how the market fluctuates every month.\u00a0<\/p>\r\n\r\n\r\n\r\n We did our best to scope out why each of these areas saw such a change in occupancy rate. Remember, February is a slow month in the short-term rental industry. By March of each year, most people are ready for a break, and these smaller, mostly rural counties are the perfect choice for an escape<\/a>!\u00a0<\/p>\r\n\r\n\r\n\r\n Airbnb occupancy rates fluctuate for several reasons, including seasonal demand changes<\/a>, optimization of listings, hosts using dynamic pricing, and even smaller considerations like events or gatherings.<\/p>\r\nTop 10 Most Improved – Occupancy Rate<\/a><\/strong> Data<\/h2>\r\n\r\n\r\n\r\n